Microdeal

 "We were somewhere around Exeter on the edge of the Dartmoor National Park when the Ramipril began to take hold. I remember saying something like, "I need to go to the toilet; I'll stop at the Moto services..." For several years I'd wanted to visit Cornwall so I could stick a pin in the map for Microdeal. Clearly, the solution was an epic road trip that would surely mark me out as the successor to Hunter S. Thompson.

First and Last

 

The massive denial of service attack against the Internet Archive has been a bit of a blow. I rely on its collection of computer magazines so I need to find a different approach if I want to keep the two week cycle of updates going. What do I have in terms of other resources? I have a subscription to newspapers.com because I am unable to remember when a free seven day trial is about to come to an end. How can I use that? What if I use it to find the first and last mentions of selected UK home computers. It's a bit high concept but I think I can make it work. So, what computers? Lets pick 10 and write about them in chronological order; The BBC Micro, Enterprise, ZX80, ZX81, ZX Spectrum, Sinclair QL, VIC-20, Commodore 64, Dragon 32, and Amstrad CPC.

Questions in the House

It's there in black and white on page 15 of THE GUARDIAN (29 August 1985). "Questions were asked in Parliament." The questions were about US Gold's game Raid Over Moscow -tag line, "Play it like there's no tomorrow." Except THE GUARDIAN is wrong. The game was controversial in the UK, just ask Monsignor Bruce Kent of CND, but no questions were asked in the UK Parliament. It was in Finland where a communist MP questioned distribution of the game. This was disappointing to learn but I found myself wondering whether any of our MPs did ever talk about games or home computers. There's only one way to find out.

Quicksilva

Palmerstone Park House, 13 Palmerstone Road, Southampton

I didn't realise how interconnected the British software scene could be. The story of Mastertronic blurs into the story of Virgin Games. The Liverpool software houses give the impression of all living in each other's pockets. You can't write about Software Projects without writing about Bug-Byte and you can't write about Bug-Byte without writing about Imagine and you can't write about Imagine without writing about Denton Designs. The same is true of Quicksilva. Its story is part of the story of Argus Press Games. And also part of the story of Electric Dreams. And part of the story of Activision. Oh, and part of the story of Bug-Byte. I feel I should make one of those complicated maps with pins stuck in it and string joining the pins together.

Konix

35 Rassau Industrial Estate, Ebbw Vale, Gwent, NP3

British hardware never had the same international profile as British software. The Enterprise had a degree of success in Hungary. The Dragon likewise in Spain. Acorn, Sinclair, and Amstrad all had a greater impact but you'd be hard pushed to describe any of them as globally famous. The Sinclair Spectrum sold five million units in total, a figure dwarfed by the 17 million Commodore 64s sold around the world. Then in 1989, one company came up with a device that could change everything. A console that could take on the world. 

Dragon / Dragonsoft

Kenfig Industrial Estate, Margam, Port Talbot, West Glamorgan, SA 13 

Dragon computers are one of the "nearly" stories of the UK hardware industry. A good design and early success undermined by a parent company in financial difficulties. My aunt brought one on clearance in 1984 because she wanted to get one of these new-fangled computer thingies everyone was going on about, and for a long time that was my only experience of the Dragon range. A bit of a joke. A cautionary tale about what happens when go into Dixons and ask the salesman what computer they recommend and trust them to sell you the latest technology.

Atari Corp (UK) Ltd

Atari House, Railway Terrace, Slough, SL2

Atari was founded in 1972, and it took 10 years for them to cross the Atlantic and set up their UK subsidiary. This was well after Commodore, who arrived in 1969 in their guise as a manufacturer of typewriters, and just before Activision, who set up their UK branch in the autumn of 1983. At least, that's the simple answer. I thought the story of Atari UK was going to be an easy one to write. I was wrong.   

Newsfield Ltd

1/2 King Street, Ludlow, Shropshire

So we're doing magazines now are we? Well yes, obviously. The tagline of this blog is "seeking out Britain's pioneering software houses," but I've covered Argus Specialist Press and assorted computer manufacturers under the fig leaf justification that those companies did occasionally chuck out a few games. I could have done the same for Newsfield because they spun off a software house called Thalamus but it seems unnecessary. Newsfield were an essential part of the UK software scene in their own right, as were other publishers like Future (AMSTRAD ACTION) or Sportscene/Dennis (YOUR SINCLAIR and YOUR 64), or hardware companies like Romantic Robot (the various Multiface machines) and joystick kings Konix. A whole support industry grew up around software companies like the ecology of a coral reef and to not talk about it is to not tell the whole story.

Commodore Business Machines (UK) Ltd

675 Ajax Avenue, Slough, SL1

I'm paddling in my ignorance here. I don't know much about Commodore and my usual sources aren't helping. Much of the information online is about the history of the US parent company, Commodore International, rather than their UK arm and the sheer popularity of the Commodore 64 tends to swamp any list of results I generate. Even the normally reliable Companies House is letting me down. Their register tells me this about Commodore Business Machines (UK) Ltd; company number 00956774. 

Company name COMMODORE BUSINESS MACHINES (U.K.) LIMITED
Company number 00956774
Incorporated on 24 Jun 1969
Dissolved on 05 Dec 2000
Registered office address at dissolution Not available
Download Report Not available

Six facts and two of those are "Not available". This is going to get worse before it gets better.

Sir Clive Sinclair's Quantum Leap

This week I have mostly decided to be obsessed with the TV advert for the Sinclair QL and I'm going to look at it in an excruciating level of detail. Off the top of my head I'm not really sure what the point of this article will be. It might be helpful to go through the advert looking for any clues as the where it was filmed or I might point at stuff and try and show how clever I think I am. Who knows. Here we go. Theorising that one could time travel within his own lifetime, Sir Clive Sinclair stepped into 

Sinclair Research

25 Willis Road Cambridge, CB1

"No dessert until you've eaten your greens." Well this post is my dessert. I wanted this blog to be more than Sinclair focused nostalgia (although that's my origin story) so I made sure to eat my greens first with articles about Amstrad and Enterprise plus, still on the to-do list, Commodore, Acorn, and Jupiter Cantab (no, really). Even better, I can use the cover of another of my favourite games Stop the Express. Which, to continue the dessert-based metaphor, is the equivalent of smothering a big scoop of chocolate ice cream in jam, evaporated milk, jelly, spangles, etc, and then be told to stop running round shrieking or I won't be allowed to watch Blake's 7.

Enterprise / Entersoft

31-37 Hoxton Street, London, N1 

Once upon a time there was a company called Samurai Computers Ltd. Unfortunately for boring business reasons it had to change its name to Elan. This name also didn't stick and the company briefly toyed with the name Flan but everybody laughed. So the company changed its name again, to Enterprise. And then it finally released the computer it had been developing for nearly three years.

Bitmap Brothers

C1, Metropolitan Wharf, Wapping Wall, London, E1

What's cooler than being cool? Ice cold! Obviously. What did it take to be cool in the 1990s? Shades. Check. A leather jacket. Check. White shirt. Check. Jeans. Check. Helicopter (optional). Check. No one was cooler than the Bitmap Brothers.

Domark

Ferry House, 51-57 Lacy Road, Putney, SW15

When I started this blog I diligently wrote out a list of companies I wanted to cover. Some companies went on the list because they hit my nostalgia buttons, some went on the list because they were big names and it would be odd if they were missing, some went on the list because I thought they might be of specific niche interest to some people, some went on the list because I had a story about them I wanted to tell, and -let's not beat around the bush here- some went on the list because I knew they would be easy. Domark didn't make that first list. Or the second one. Or a couple of the subsequent follow up lists. They didn't even make my backup in-case-of-unforeseen-emergencies list. It's clear I really like lists. What is less clear is, why is there a Domark-shaped hole in my nostalgia? 

Piranha / Macmillan Software

 4 Little Essex Street, London, WC2R

"It's a lovely pub isn't it?" The question was directed at me as I started to line up my camera. It was one of the two men who had been standing at the side of Milford Lane discussing the Cheshire Cheese pub and a point of maintenance. "Yes," I agreed, because it is a nice pub. The pair were, I learned in the subsequent conversational back and forth, investigating alternative ways of lighting the sign because the current lack of access is a pain whenever the bulb blows. "Good luck with the sign," I said cheerily as I took my picture and walked away. I didn't have the heart to tell the bloke I was actually more interested in the blandly modern office on the opposite side of Little Essex Street.

Design Design / Crystal

125 Smedley Road, Manchester, M8
 

 "I look upon Design-Design as a viable commune," S. Brattel. 

There was always something different about Design Design (née Crystal). The games were great but the twiddly bits round the edges seemed more important; obscure references on high score tables, the password to SPECTACLE, was/is Big Simon taller than Kevin Toms, and so on. Design Design built a loyal fanbase on these details and through a good relationship with CRASH magazine cultivated a reputation as a subversive company who were seriously irreverent about games. I'm tap dancing around the word cult here, because that's a term normally associated with niche interests and Design Design were never niche.

Mirrorsoft / Image Works

Maxwell House, Worship Street, London, EC2A

This post frequently felt like a house of cards spinning out of control. I'd started covering Mirrorsoft back in June 2021 (day one, the same day I made a spur of the moment trip to Stratford for CRL) but it quickly became clear this wasn't going to be a simple one-and-done job. One trip down to London became two, and then a third, and then... well you can read about my inability to understand basic street numbers further down the page, along with my flimsy, whinging justification. Oh, look, here's another  address, and it's outside of London, and don't forget Mirrorsoft's spin-off label Image Works. And of course Mirrorsoft is wrapped ivy-like in the complicated corporate structure of Robert Maxwell. At 3000 words this post is so stupidly long I did consider cutting it into two parts but that felt too self-indulgent event for me.

Amstrad / Amsoft

Brentwood House, 169 King's Road, Brentwood, CM14

Brentwood not Brentford. Brentwood not Brentford. Brentwood. Brentwood. I've got a blind spot on the location of the Amstrad HQ which must be a result of reading too many Robert Rankin books.  I'd normally weed out mistakes before publishing but in this case I'm going to allow rogue Brentfords* to remain; to see how many there are. Let's call it a science experiment. Amstrad moved to Brentwood in 1984, 16 years after the company was founded and the same year the CPC 464 was launched.