Commercial Breaks: The Battle For Santa's Software

8pm, 13 December, 1984. BBC2 aired The Battle For Santa's Software. The penultimate episode of documentary series Commercial Breaks. It is brilliant. A 30 minute time capsule of eighties excess, corporate culture, and success and failure. It would have been a real ripped-from-the-headlines watch at the time because the fallout from Imagine's liquidation continued into 1985. The production team must have been simultaneously delighted and stressed out when the company they were documenting imploded, spectacularly, and right in front of them. Copies of The Battle For Santa's Software. have been available on Youtube for years but on 13th June 2025 the BBC Archive channel uploaded a copy in pristine high definition. It looks lovely and understandably has grabbed a lot of attention; at the time of writing on 22nd June it's already racked up 64,000 views. Obviously I want to surf this zeitgeist but how? What can I say that hasn't already been said? How about if I just watch it and write about whatever comes to mind. Welcome to The Battle For Santa's Software the slightly annotated version.

The Hunt For Artic House

Artic House, Main Street, Brandesburton, Driffield, YO25 

Right from the start, Artic was a company forever being put on and then taken off my to-do list. The problem was simple. Artic only had two addresses; one was a house and the other couldn't be located in the real world. This is suboptimal for a blog dedicated to tracking down and photographing the offices of old software houses. I kept a draft page on standby in case I turned up anything relevant. It sat in the background of this blog for a couple of years until one Sunday around the middle of 2024 I was in a ruthless mood and culled it and a load of others on the grounds they would never be used. So long, The Sales Curve. See you in hell, Aardvark Software. No room for you, The Electronic Pencil Company. Goodbye, Artic. And that was it. Deleted. Done. Dusted. I'd never follow Artic up now. Then I got an email. Most of what follows is Neil's fault.