Rage Software

I got an email from Jake Smith in December 2024. He'd gone for a casual interview with the Rage managing director Paul Finnegan, back in 1993/94. They chatted about design and using Photoshop, and what skills they were looking for from people who wanted to start a career in games development. Jake even included an address and a scan of Paul Finnegan's business card. "This is great", I thought, "I wonder who Rage Software were?"

Dalali Software

29-33 Church Street, Croydon, CRO

You've never heard of Dalali Software? Join the club. I hadn't and it turned out I'd played a couple of their games. I stumbled across the name while writing about Micromega. I had visited lemon64.com to try and learn something about Jinn Genie, Micromega's sole Commodore 64 release, and learned it was written by Dalali Software. The name cropped up again a few weeks later when I was writing about Mirrorsoft. Then I learned they were also responsible for Front Runner's version of Boulderdash. This was my cue to leap into action and do nothing for a couple of years. I like obscure but apparently this was a level of obscure too deep for me. And so Dalali hung around on my to-do list without ever rising to the top.

Activision / Mediagenic / Activision Blizzard

15 Harley House, Marylebone Road, London, NW1

Good grief. No other company has sent me trekking so far around and about London and the outer reaches of the M25. I've occasionally thought I could organise these articles into nice walks. I could do you a trip around Liverpool, or Manchester, or along the line of Domark's southwest London offices. I couldn't do that for Activision. Just the addresses inside the M25 produce a walk 22 miles long. I didn't know true existential despair until I'd compiled all 13* addresses Activision UK used -and continue to use- in their long history. Even now I'm worried I've missed one**. If Microsoft's proposed acquisition of Activision Blizzard goes through that could mean another move for the company. Oh god, no. No updates. No updates.

*Wrong. It's actually 16.
** I did.

Mirrorsoft / Image Works

Maxwell House, Worship Street, London, EC2A

This post frequently felt like a house of cards spinning out of control. I'd started covering Mirrorsoft back in June 2021 (day one, the same day I made a spur of the moment trip to Stratford for CRL) but it quickly became clear this wasn't going to be a simple one-and-done job. One trip down to London became two, and then a third, and then... well you can read about my inability to understand basic street numbers further down the page, along with my flimsy, whinging justification. Oh, look, here's another  address, and it's outside of London, and don't forget Mirrorsoft's spin-off label Image Works. And of course Mirrorsoft is wrapped ivy-like in the complicated corporate structure of Robert Maxwell. At 3000 words this post is so stupidly long I did consider cutting it into two parts but that felt too self-indulgent event for me.

Micromega

230-236 Lavender Hill, London, SW11

Pop quiz hotshot. It's 1983. You've been given £7500 to promote a new-ish software house. What do you do? If you were Neil Hooper, newly appointed sales manager at Micromega you'd spend £4000 of it on television advertising. HOME COMPUTER WEEKLY (7 June 1983 page 37) went into more detail. "Though TV ads for videogames are nothing new, Micromega is the first home computer software company to advertise its wares on television." Sadly this historic advert hasn't survived or, if it is lurking out there on a videotape (go and check now!), it hasn't made the leap onto Youtube. Micromega were understandably proud of their small step into a new medium and for the next few months their print adverts carry the strapline "AS SEEN ON T.V.!!"