Commercial Breaks: The Battle For Santa's Software

8pm, 13 December, 1984. BBC2 aired The Battle For Santa's Software. The penultimate episode of documentary series Commercial Breaks. It is brilliant. A 30 minute time capsule of eighties excess, corporate culture, and success and failure. It would have been a real ripped-from-the-headlines watch at the time because the fallout from Imagine's liquidation continued into 1985. The production team must have been simultaneously delighted and stressed out when the company they were documenting imploded, spectacularly, and right in front of them. Copies of The Battle For Santa's Software. have been available on Youtube for years but on 13th June 2025 the BBC Archive channel uploaded a copy in pristine high definition. It looks lovely and understandably has grabbed a lot of attention; at the time of writing on 22nd June it's already racked up 64,000 views. Obviously I want to surf this zeitgeist but how? What can I say that hasn't already been said? How about if I just watch it and write about whatever comes to mind. Welcome to The Battle For Santa's Software the slightly annotated version.

Enterprise / Entersoft

31-37 Hoxton Street, London, N1 

Once upon a time there was a company called Samurai Computers Ltd. Unfortunately for boring business reasons it had to change its name to Elan. This name also didn't stick and the company briefly toyed with the name Flan but everybody laughed. So the company changed its name again, to Enterprise. And then it finally released the computer it had been developing for nearly three years.

Denton Designs

30 Rodney Street, Liverpool, L1

When Imagine software went bang in 1984 it's ex-employees scattered across Liverpool; some went to Odin, some to Software Projects, and six went off and set up Denton Designs, their own development house. Steve Cain, Ally Noble, John Gibson, Karen Davies, Graham Everitt, and Ian Weatherburn were the original six. Karen Davies later told CRASH: 'We just sat down and rang round the major software companies offering our services... We were surprised at the reaction we got from companies -it was invariably favourable. Business wise people were naturally a bit wary at first, because of the Imagine reputation, but as programmers and artists we had a good grounding and reputation, and people had heard of us through the Imagine name." (June 1985 page 30)

Durell

Castle Lodge, Castle Green, Taunton, TA1

DURELL SOFTWARE ARE STILL IN BUSINESS! This is almost unreasonably exciting. Sure, there's quite a long list of companies who are still going, Elite, System 3, and Rare spring to mind, but they're often either mining their own past for nostalgia or they've moved on and are essentially unrecognisable. Durell on the other hand are still going, still have a nameplate outside the same building they were in the 1980s, and are still making software. Admittedly it's financial services software which is pretty dull but it feels like there's much more of a direct line to the company's history than there is with, say, Ultimate Play The Game. Robert White, who gave an interview to CRASH in 1986 (February 1986 page 39) is still listed on the Durell website as Founder and Technical Director.