Ubisoft Ltd

Spaces - Guildford Units A-J, Austen House, Station View, Guildford GU1

Look at that. A 2025 game, Assassin's Creed: Shadows. I never expected that to happen when I started this blog. The most up to date I've previously been was using the 1998 cover of Starship Titanic for The Digital Village. I had plenty of choice when I was looking for an Ubisoft cover. The company has been going since 1989. Yes, I know. I know Ubisoft is a French company and they've actually been running since 1986 but this blog is called Where Were They Now? not Où Étaient-Ils Maintenant? If you want coverage of those first three years and a picture of 14, Rue Erlanger, 75016, Paris then start your own blog or send a photo to me at whereweretheynow@gmail.com

Eidos Interactive

Wimbledon Bridge House, Hartfield Road, SW19

"Later, we IPOed the company by reversing into a shell called Eidos (hence the name change from Domark) on the London Stock Exchange." That's Dominic Wheatley, one of the two founders of Domark, describing on Reddit the baffling financial procedure which lead Domark to become Eidos. A common theme on this blog is the failure of any of the big players of the UK software industry to survive as independent entities; Gremlin, Ocean, Psygnosis, they all fell one-by-one. Would Eidos Interactive be the company to break that curse?

Zeppelin Games/Merit Studios Europe/Eutechnyx/Zerolight

25 Osbourne Road, Jesmond, Newcastle upon Tyne, NE2

"The north-east is a bit of a remote outpost for UK software now that Tynesoft has bitten the dust. This last bastion of Geordie publishing specialises in budget software." That's how THE ONE described Zeppelin Games, entry number one in their Software Landmarks of the UK article in October 1991. It's a short entry for a company which ended up being a big player in the UK games industry although I'm not 100% sure the company is still running today. I'll get to that later.

Atari Corp (UK) Ltd

Atari House, Railway Terrace, Slough, SL2

Atari was founded in 1972, and it took 10 years for them to cross the Atlantic and set up their UK subsidiary. This was well after Commodore, who arrived in 1969 in their guise as a manufacturer of typewriters, and just before Activision, who set up their UK branch in the autumn of 1983. At least, that's the simple answer. I thought the story of Atari UK was going to be an easy one to write. I was wrong.   

Infogrames

Mitre House, Abbey Road, Enfield, EN1

Infogrames, the company whose bloody fingerprints are all over the dagger in the back of the corpse of the UK software industry.

Gremlin Graphics

 Alpha House, 10 Carver Street, Sheffield, S1

It's the eve of the millennium and you fall into conversation with an 8-bit time traveller from 1985. "What happened to all the software companies?" The traveller wants to know. "What happened to Ocean?" "Gone," you tell the traveller. "Lost two years ago."
"US Gold. They must still be around."
You shake your head, "US Gold were taken over by Eidos, who were themselves formed out of Domark."
"Mirrorsoft! A company supported by Robert Maxwell's business empire must be flourishing!"
"Gone, and there's quite a story attached to that."
"Ultimate Play the Game?"
"Gone."
"Melbourne House?"
"Gone."
"I loved Highway Encounter. What happened to Vortex?"
"Gone," you sigh.
"Mastertronic?"
"Gone."
"A&F Software?"
"Gone."
"CRL?"
"Gone?"
"Hewson Consultants?"
"Gone."
"Beyond?"
"Gone."
The traveller looks frightened and lost. "Is there no one left?" They whisper.
"Oh yes," you answer, "there's Gremlin Interactive, although you'd have known them as Gremlin Graphics."
The traveller looks confused. "The Monty Mole company?"

Software Creations

2/4 Oxford Road, Manchester, M1

"I can't believe I walked past the Ocean offices for years without realising the significance of the building, likewise Software Creations." This sentence, posted at the Spectrum Computing forum by user Daveysloan sent me into a bit of a tailspin. I'd prepared a trip to Manchester in August 2022, taking in Ocean (obviously), Design Design (also, obviously), Vortex (hopefully), A 'n' F (maybe, if I could make the train to Rochdale work). However the trip was cancelled at the last minute because of the chaos caused by Avanti West Coast's new and improved timetable. The day I should have been in Manchester I read a thread on the Spectrum Computing forum which spun off into a discussion about the addresses of software houses. This was obviously right up my street, until Daveysloan mentioned Software Creations. I could add them to the Manchester list. That wasn't a problem. The problem I'd got was, who the heck were Software Creations?

Ocean

6 Central Street, Manchester, M2

There's a running joke in the Mary Whitehouse Experience Encylopedia where Rob Newman gets increasingly frustrated at having to define simple words. I feel this entry for Ocean should read a bit like his definition of Tree. Ocean: "Don't be stupid you know who Ocean are. You know, Ocean. OCEAN! OCEAN! It's Ocean. Jesus..." The company is already well documented. There's a history of Ocean by Chris Wilkins and Roger Kean. Mark R Jones wrote Load Dij Dij which covers his experience working there and captures the excitement of going from an external observer of a company, to an insider. RETRO GAMER has half a dozen articles, there are umpty-hundred videos on Youtube about Ocean's best games and their worst and their history and their rise and fall. The BBC covered Ocean at least twice, in their notorious 1984 Commerical Breaks documentary, and they sent Keith Chegwin there to check it out in 1988. This blog entry might be redundant before its even begun.