Microdeal

 "We were somewhere around Exeter on the edge of the Dartmoor National Park when the Ramipril began to take hold. I remember saying something like, "I need to go to the toilet; I'll stop at the Moto services..." For several years I'd wanted to visit Cornwall so I could stick a pin in the map for Microdeal. Clearly, the solution was an epic road trip that would surely mark me out as the successor to Hunter S. Thompson.

Hasbro Interactive

I have two reasons for covering Hasbro Interactive. One, because it is the missing piece in the jigsaw story of MicroProse, and Firebird and Telecomsoft, and Beyond Software. Two, because it will be easy.

MicroProse

I don't normally struggle to pick three covers for the picture to the left. I prefer to choose games that mean a lot to me but sometimes I'll go for ones I know will be eye-catching. Yes Civilisation. Yes, UFO: Enemy Unknown. Yes RollerCoaster Tycoon. But what about Silent Service. What about Railroad Tycoon. What about Civilisation II. What about Transport Tycoon. Man, MicroProse released a lot of good games. Is it possible they are one of my favourite software houses and I never realised?

The Hitchhiker's Guide to Copyright Infringement

A couple of things combined to give me the idea for this post. The major one being Fantasy Software. I knew they'd had a brush with solicitors acting for Douglas Adams over their game Backpackers Guide To The Universe but I originally thought they had been unlucky and just chosen a bad time to release a game with a title parodying The Hitchhicker's Guide to the Galaxy. That is, sort of, the case but it's also the end point of a trend of Fantasy passing off Hitchhikers ideas in the scenarios of their games. After I noticed that, I seemed to keep falling over examples of other companies doing the same. 

Nintendo

Having looked at Atari, and Sony, and SEGA, and 3DO, there's only one possible choice to do next. Nintendo. A company about whom I know very little indeed. I hope this is easier than writing about SEGA. Fortunately for me, much of the initial hard work has been done by some kind soul who created this page. Thank you. I'll try to build on your work and not just copy it.

Intelligent Software

Excelsior! I've finally done it! A post that combines my twin obsessions of old software house offices and Blake's 7. This is clearly the apogee of this blog. Even more exciting than that time I got emails from Charles Cecil and Richard Turner about Artic. It can only be downhill from here.

The (Mystery) Machine

December 1991. THE ONE magazine published an article by Dave Gruisin about a Los Angeles conference with the grim name of InterTainment 91 (was there ever an InterTainment 92?). The hot news at this industry shindig concerned something called "The Machine". The Machine was protected behind a wall of non-disclosure agreements and yet somehow everyone knew all about it even though no one was talking. According to Dave Gruisin: "The Machine is quite simply going to revolutionise home-computer entertainment." So what was it?

SEGA

I assumed SEGA was going to be easy. I sat down with the expectation that I'd have a couple of addresses to check out and then I could move on, job done. I wallowed in my ignorance. What is there to say about SEGA's presence in the UK? Megadrive, Saturn, Dreamcast? That's it, isn't it? Obviously the answer is no. I was dealing with two separate SEGAs and nine addresses after a couple of hours of basic research on Companies House. Plus, I needed not to forget about SEGA World London, and another one in Bournemouth, and Virgin Mastertronic. Pass the aspirin.

Mosaic Publishing

187 Upper Street, London N1 1RQ

"What's the oldest computer game based on a book? This is obviously a trick question because I expect people to say The Hobbit (Melbourne House 1982) or if they are feeling clever Hitchhiker's Guide to the Galaxy (Supersoft, 1981) which was released with the permission of Pan Books. The actual boring correct answer is probably Space War which was inspired by science fiction stories including the Lensmen series by E. E. "Doc" Smith. This game was playable on a PDP-1 mainframe and written in 1961; I said it was a trick question [1].

Ubisoft Ltd

Spaces - Guildford Units A-J, Austen House, Station View, Guildford GU1

Look at that. A 2025 game, Assassin's Creed: Shadows. I never expected that to happen when I started this blog. The most up to date I've previously been was using the 1998 cover of Starship Titanic for The Digital Village. I had plenty of choice when I was looking for an Ubisoft cover. The company has been going since 1989. Yes, I know. I know Ubisoft is a French company and they've actually been running since 1986 but this blog is called Where Were They Now? not Où Étaient-Ils Maintenant? If you want coverage of those first three years and a picture of 14, Rue Erlanger, 75016, Paris then start your own blog or send a photo to me at whereweretheynow@gmail.com

Games Workshop

27-29 Sunbeam Road, London, NW10

Welcome traveller. You stand at the dungeon gates and reflect on the words of the priest who led you here. "Only the very brave or the very foolhardy would risk the journey you are about to undertake." These dungeons are famous throughout the land. You have heard the stories about the danger, and the monsters, and the traps. And the stories of the fabulous treasure and those who entered, seeking it. And yet you have not heard any stories about those who returned. The dungeon gates open in front of you. Only the very brave or the very foolhardy would risk the journey you are about to undertake. Which are you?

NOW READ ON!

Eidos Interactive

Wimbledon Bridge House, Hartfield Road, SW19

"Later, we IPOed the company by reversing into a shell called Eidos (hence the name change from Domark) on the London Stock Exchange." That's Dominic Wheatley, one of the two founders of Domark, describing on Reddit the baffling financial procedure which lead Domark to become Eidos. A common theme on this blog is the failure of any of the big players of the UK software industry to survive as independent entities; Gremlin, Ocean, Psygnosis, they all fell one-by-one. Would Eidos Interactive be the company to break that curse?

Quicksilva

Palmerstone Park House, 13 Palmerstone Road, Southampton

I didn't realise how interconnected the British software scene could be. The story of Mastertronic blurs into the story of Virgin Games. The Liverpool software houses give the impression of all living in each other's pockets. You can't write about Software Projects without writing about Bug-Byte and you can't write about Bug-Byte without writing about Imagine and you can't write about Imagine without writing about Denton Designs. The same is true of Quicksilva. Its story is part of the story of Argus Press Games. And also part of the story of Electric Dreams. And part of the story of Activision. Oh, and part of the story of Bug-Byte. I feel I should make one of those complicated maps with pins stuck in it and string joining the pins together.

Atarisoft

I'd like to go back to the Atari well one more time to talk about the short-lived Atarisoft UK range. I originally planned to make this part of the Atari article but it was just too long. In America, the label was a success, at least at first. Whatever plans Atari UK had for the range were disrupted at the end of July 1984 when Warner Communications sold the consumer division of Atari to Jack Tramiel. Atarisoft UK rapidly stalled and although a few games slip out across the remainder of 1984, its surprisingly difficult to make sense of what happens or why.

Atari Corp (UK) Ltd

Atari House, Railway Terrace, Slough, SL2

Atari was founded in 1972, and it took 10 years for them to cross the Atlantic and set up their UK subsidiary. This was well after Commodore, who arrived in 1969 in their guise as a manufacturer of typewriters, and just before Activision, who set up their UK branch in the autumn of 1983. At least, that's the simple answer. I thought the story of Atari UK was going to be an easy one to write. I was wrong.   

Infogrames

Mitre House, Abbey Road, Enfield, EN1

Infogrames, the company whose bloody fingerprints are all over the dagger in the back of the corpse of the UK software industry.

Commodore Business Machines (UK) Ltd

675 Ajax Avenue, Slough, SL1

I'm paddling in my ignorance here. I don't know much about Commodore and my usual sources aren't helping. Much of the information online is about the history of the US parent company, Commodore International, rather than their UK arm and the sheer popularity of the Commodore 64 tends to swamp any list of results I generate. Even the normally reliable Companies House is letting me down. Their register tells me this about Commodore Business Machines (UK) Ltd; company number 00956774. 

Company name COMMODORE BUSINESS MACHINES (U.K.) LIMITED
Company number 00956774
Incorporated on 24 Jun 1969
Dissolved on 05 Dec 2000
Registered office address at dissolution Not available
Download Report Not available

Six facts and two of those are "Not available". This is going to get worse before it gets better.

Gremlin Graphics

 Alpha House, 10 Carver Street, Sheffield, S1

It's the eve of the millennium and you fall into conversation with an 8-bit time traveller from 1985. "What happened to all the software companies?" The traveller wants to know. "What happened to Ocean?" "Gone," you tell the traveller. "Lost two years ago."
"US Gold. They must still be around."
You shake your head, "US Gold were taken over by Eidos, who were themselves formed out of Domark."
"Mirrorsoft! A company supported by Robert Maxwell's business empire must be flourishing!"
"Gone, and there's quite a story attached to that."
"Ultimate Play the Game?"
"Gone."
"Melbourne House?"
"Gone."
"I loved Highway Encounter. What happened to Vortex?"
"Gone," you sigh.
"Mastertronic?"
"Gone."
"A&F Software?"
"Gone."
"CRL?"
"Gone?"
"Hewson Consultants?"
"Gone."
"Beyond?"
"Gone."
The traveller looks frightened and lost. "Is there no one left?" They whisper.
"Oh yes," you answer, "there's Gremlin Interactive, although you'd have known them as Gremlin Graphics."
The traveller looks confused. "The Monty Mole company?"

Sinclair Research

25 Willis Road Cambridge, CB1

"No dessert until you've eaten your greens." Well this post is my dessert. I wanted this blog to be more than Sinclair focused nostalgia (although that's my origin story) so I made sure to eat my greens first with articles about Amstrad and Enterprise plus, still on the to-do list, Commodore, Acorn, and Jupiter Cantab (no, really). Even better, I can use the cover of another of my favourite games Stop the Express. Which, to continue the dessert-based metaphor, is the equivalent of smothering a big scoop of chocolate ice cream in jam, evaporated milk, jelly, spangles, etc, and then be told to stop running round shrieking or I won't be allowed to watch Blake's 7.

A&F Software

Unit 8, Canal Side Industrial Estate, Woodbine Street East, Rochdale, OL16

A was Doug Anderson and F was Mike Fitzgerald and when they got together it was murder to establish a software house in Manchester. A&F Software is now mainly remembered for a single game, Chuckie Egg, but the company was more than a one-hit-wonder. It shares some similarities with Silversoft. Both companies were pioneers of the early computer games industry and struggled as the market became more established and professional in the mid-eighties, and finally sold out to a bigger brand. The first question, of course is, is the company called A&F or AF or A+F or A'n'F? The answer, it was known as all four at various times across its history. I'll try to use the correct version as we go on because I find that's the kind of perverse pedantry I find funny.