Penguin, Puffin, Collins, Heinemann, Hodder & Stoughton, Century, Arrow, Hutchinson, and Hill MacGibbon

The success of The Hobbit must have left book publishers wondering if they were also sitting on a fortune. The game cost £14.95, expensive at the time (less so today; it works out to just over £50) but the price didn't impact its success. Sales were being estimated at north of 100,000 copies by November 1983 [1]. What if everyone sat down and started singing about gold?

Load Runner: The Galaxy's First Computer Comic

Ever heard of LOAD RUNNER? I certainly hadn't. It's a real curiosity. A computer-themed comic aimed at 9-16 year olds and featuring a mix of stories told with artwork, photographs, and text. LOAD RUNNER was published fortnightly by ECC Publications who also made WHICH COMPUTER PRACTICAL COMPUTING, IBM USER, and SINCLAIR PROGRAMS and SINCLAIR USER; until they sold the last two to EMAP in September 1984. LOAD RUNNER arrived on 23rd June 1983 and ran for 13 issues, with the last issue dated December 8th 1983.

Mosaic Publishing

187 Upper Street, London N1 1RQ

"What's the oldest computer game based on a book? This is obviously a trick question because I expect people to say The Hobbit (Melbourne House 1982) or if they are feeling clever Hitchhiker's Guide to the Galaxy (Supersoft, 1981) which was released with the permission of Pan Books. The actual boring correct answer is probably Space War which was inspired by science fiction stories including the Lensmen series by E. E. "Doc" Smith. This game was playable on a PDP-1 mainframe and written in 1961; I said it was a trick question [1].

Mizar Computing

104 Bradwell Road, Bradville, Milton Keynes, MK13 7DH

There's an Peanuts comic strip where Lucy very reluctantly reads a story to her brother Linus. "A man was born... he lived and he died! The end!" That's the story of Mizar Computing. I feel bad for being glib but that's pretty much all we know. Mizar were founded in 1984 by Robert Waller and Richard Woodward. The company released one game and closed. The end. They failed. As did so many companies. It's the circumstances of their failure I find interesting because the short story of Mizar and their game Out of the Shadows is also the story of CRASH magazine, one year old and newly confident, and thinking they could make a game a hit by sheer force of will. And learning they couldn't.

Dragon / Dragonsoft

Kenfig Industrial Estate, Margam, Port Talbot, West Glamorgan, SA 13 

Dragon computers are one of the "nearly" stories of the UK hardware industry. A good design and early success undermined by a parent company in financial difficulties. My aunt brought one on clearance in 1984 because she wanted to get one of these new-fangled computer thingies everyone was going on about, and for a long time that was my only experience of the Dragon range. A bit of a joke. A cautionary tale about what happens when go into Dixons and ask the salesman what computer they recommend and trust them to sell you the latest technology.

Eye of the Moon

Eye of the Moon should have been the third part of Mike Singleton's trilogy which began with Lords of Midnight and continued with Doomdark's Revenge and then just stopped. The game was always talked about as being just on the cusp of release but Beyond kept diverting Mike Singleton onto other projects. Then the programmer fell out with the company, following the sale of Beyond by EMAP to Telecomsoft.

Legend

1 Milton Road, Cambridge, CB4

Legend's first game Valhalla was steeped in Norse mythology. Players were sent on a quest around Asgard searching for six mythical objects (Ofnir, Drapnir, Skornir, Skalir, Felstrong, and Grimnir) and encountering gods and heroes. Of course, given the way the company fell, the legend they should have been paying attention to was Icarus.

Molimerx

1 Buckhurst Road, Town Hall Square, Bexhill

I was browsing the first issue of COMPUTER & VIDEOGAMES when I bumped into an advert for a company called Molimerx. I'd never heard of them. I would love to claim my spider-sense tingled and I realised this was something worth writing up, but I didn't. I just moved on to the next page. A few months later I was trying to dig up some information on Program Power and there on page 158 of the August 1980 issue of PERSONAL COMPUTER WORLD was another advert in the same style. A full page advert with eye-catching black and white art, and the slogan "INNOVATIVE TRS-80 SOFTWARE FROM THE PROFESSIONALS." This was odd. Molimerx were old. They were a big professional software house at a time when, my understand was, big professional software houses didn't exist. 

Bitmap Brothers

C1, Metropolitan Wharf, Wapping Wall, London, E1

What's cooler than being cool? Ice cold! Obviously. What did it take to be cool in the 1990s? Shades. Check. A leather jacket. Check. White shirt. Check. Jeans. Check. Helicopter (optional). Check. No one was cooler than the Bitmap Brothers.

The Edge/ Softek

12/13 Henrietta Street, London, WC2E

It seems silly to sit here and worry about whether I should write about Softek and their better known label The Edge, but that's exactly what I'm doing. I know it's silly. I don't have to write about anyone if I don't want to. I'm not a journalist. I have no obligation to history. I will suffer no consequences if I don't write about Softek, it's not like someone's going to drop an anvil on my head. Plus, I'd quite like to write about Softek. They were one of the first companies I thought of when I started planning this blog. They wrote some notable games. So why am I so worried? Because Softek's founder was Tim Langdell.

Ocean

6 Central Street, Manchester, M2

There's a running joke in the Mary Whitehouse Experience Encylopedia where Rob Newman gets increasingly frustrated at having to define simple words. I feel this entry for Ocean should read a bit like his definition of Tree. Ocean: "Don't be stupid you know who Ocean are. You know, Ocean. OCEAN! OCEAN! It's Ocean. Jesus..." The company is already well documented. There's a history of Ocean by Chris Wilkins and Roger Kean. Mark R Jones wrote Load Dij Dij which covers his experience working there and captures the excitement of going from an external observer of a company, to an insider. RETRO GAMER has half a dozen articles, there are umpty-hundred videos on Youtube about Ocean's best games and their worst and their history and their rise and fall. The BBC covered Ocean at least twice, in their notorious 1984 Commerical Breaks documentary, and they sent Keith Chegwin there to check it out in 1988. This blog entry might be redundant before its even begun.

Virgin Mastertronic

16 Portland Road, London, W11

 It's a brave person who types the name Virgin into the Companies House register; 6984 matches found. Even the more specific Virgin Mastertronic brings up several pages of results but there's obviously only one of real interest. The company now known as Sega Europe Limited. The story so far: Building work on a London Underground extension unearths some unusual prehistoric remains and a strange rocket-like object that a bomb disposal expert deduces to be an unknown Nazi weapon.... The early days of Virgin are here and, for the completists, this is where you can read about Mastertronic.
NOW READ ON.

Silversoft

London House, 271/273 King Street, W6

FOR ADDED REALISM PLAY THIS STANDING IN THE BATH. The bold advertising strapline on Silversoft Ltd's advert for Worst Things Happen at Sea got the company dinged by the Advertising Standards Authority. CRASH issue 13 (February 1985 page 59) reported how two members of the public complained on the grounds that electricity and water don't mix, and in a game likely to appeal to children the advert encouraged  a disregard for safety. You can view the offending advert here in CRASH issue 11 (December 1984 page 139). Out of curiosity I sent an email to the ASA, and got a polite but brief reply. "Thank you very much for contacting the Advertising Standards Authority with regard to ruling made against the company Silversoft Ltd in 1984 or 1985. I am afraid I am unable to help you on this occasion, as that ruling was archived off many years ago and we no longer have access to it."

Mastertronic

8-10 Paul Street, EC2A

"Pocket money games tapes, at £1.99 each have been launched for sale in video shops, petrol stations, hi-fi stores, supermarkets, and newsagents," was how HOME COMPUTING WEEKLY introduced budget software house Mastertronic; issue 57 (April 10-16 1984 page 1). Fourteen games were released at launch, "eight for the Commodore 64, four for the Spectrum and two for the VIC-20. Another seven will appear by the end of the month and then at the rate of one to three a week." I think those initial 14 games were Vegas Jackpot, Duck Shoot, Bionic Granny, Mind Control, Magic Carpet, Spectipede, Munch Mania, and Space Walk for the C64;  Vegas Jackpot, Gnasher, Spectipede and Magic Carpet for the Spectrum; and Vegas Jackpot and Duck Shoot for the VIC-20.

Melbourne House

Castle Yard House, Castle Yard, Richmond, TW10

Melbourne House was my first stop on an August 2021 trip across London, the day after Argos failed to deliver my washing machine (this bit is not relevant and would be removed by any decent sub-editor). It was my second full day of scouting old offices but only the first time I'd actually done any sensible planning. The first trip was done on an impulsive basis, like one of those films where Mickey Rooney suddenly goes "hey why don't we put on the show right here."