Ubisoft Ltd

Spaces - Guildford Units A-J, Austen House, Station View, Guildford GU1

Look at that. A 2025 game, Assassin's Creed: Shadows. I never expected that to happen when I started this blog. The most up to date I've previously been was using the 1998 cover of Starship Titanic for The Digital Village. I had plenty of choice when I was looking for an Ubisoft cover. The company has been going since 1989. Yes, I know. I know Ubisoft is a French company and they've actually been running since 1986 but this blog is called Where Were They Now? not Où Étaient-Ils Maintenant? If you want coverage of those first three years and a picture of 14, Rue Erlanger, 75016, Paris then start your own blog or send a photo to me at whereweretheynow@gmail.com

First and Last

 

The massive denial of service attack against the Internet Archive has been a bit of a blow. I rely on its collection of computer magazines so I need to find a different approach if I want to keep the two week cycle of updates going. What do I have in terms of other resources? I have a subscription to newspapers.com because I am unable to remember when a free seven day trial is about to come to an end. How can I use that? What if I use it to find the first and last mentions of selected UK home computers. It's a bit high concept but I think I can make it work. So, what computers? Lets pick 10 and write about them in chronological order; The BBC Micro, Enterprise, ZX80, ZX81, ZX Spectrum, Sinclair QL, VIC-20, Commodore 64, Dragon 32, and Amstrad CPC.

Automata UK

65(a) Osbourne Road, Portsmouth, PO5

Most of the pages of this blog exist because they give me a warm hug of nostalgia. "I loved Highway Encounter," etc, etc, etc. But occasionally things get more complicated. Newsfield, for example, was supposed to be my lovely stroll down memory lane but instead forced me to consider the difference between the job of my dreams and the realities of working with actual fallible humans. Automata is also less straightforward. Positioned deliberately outside the mainstream of UK software, they were, and remain, a contradiction. A counterculture business. Simultaneously obscure and well known. Lionised, today, and yet my memory is of not liking them much. Was I a stuffy teen conformist, unable to cope with anything which didn't fit into my plastic-fantastic routine of Top of the Pops on Thursday and Howard's Way on Sunday? Am I, as Star Trek once put it, Herbert?

Questions in the House

It's there in black and white on page 15 of THE GUARDIAN (29 August 1985). "Questions were asked in Parliament." The questions were about US Gold's game Raid Over Moscow -tag line, "Play it like there's no tomorrow." Except THE GUARDIAN is wrong. The game was controversial in the UK, just ask Monsignor Bruce Kent of CND, but no questions were asked in the UK Parliament. It was in Finland where a communist MP questioned distribution of the game. This was disappointing to learn but I found myself wondering whether any of our MPs did ever talk about games or home computers. There's only one way to find out.

Quicksilva

Palmerstone Park House, 13 Palmerstone Road, Southampton

I didn't realise how interconnected the British software scene could be. The story of Mastertronic blurs into the story of Virgin Games. The Liverpool software houses give the impression of all living in each other's pockets. You can't write about Software Projects without writing about Bug-Byte and you can't write about Bug-Byte without writing about Imagine and you can't write about Imagine without writing about Denton Designs. The same is true of Quicksilva. Its story is part of the story of Argus Press Games. And also part of the story of Electric Dreams. And part of the story of Activision. Oh, and part of the story of Bug-Byte. I feel I should make one of those complicated maps with pins stuck in it and string joining the pins together.

Konix

35 Rassau Industrial Estate, Ebbw Vale, Gwent, NP3

British hardware never had the same international profile as British software. The Enterprise had a degree of success in Hungary. The Dragon likewise in Spain. Acorn, Sinclair, and Amstrad all had a greater impact but you'd be hard pushed to describe any of them as globally famous. The Sinclair Spectrum sold five million units in total, a figure dwarfed by the 17 million Commodore 64s sold around the world. Then in 1989, one company came up with a device that could change everything. A console that could take on the world. 

Dragon / Dragonsoft

Kenfig Industrial Estate, Margam, Port Talbot, West Glamorgan, SA 13 

Dragon computers are one of the "nearly" stories of the UK hardware industry. A good design and early success undermined by a parent company in financial difficulties. My aunt brought one on clearance in 1984 because she wanted to get one of these new-fangled computer thingies everyone was going on about, and for a long time that was my only experience of the Dragon range. A bit of a joke. A cautionary tale about what happens when go into Dixons and ask the salesman what computer they recommend and trust them to sell you the latest technology.

Grandslam Entertainment

Grandslam House, 56 Leslie Park Road, Croydon, CR0

Grandslam Entertainment was born in 1987, renamed from Argus Press Software, which had been spun off from Argus Specialist Publications, which was itself the hobby magazine division of Argus Press, which was itself a publishing company owned by BET PLC. Until 1985, BET PLC had been known as British Electric Traction and they were an absolutely enormous conglomerate who owned absolutely everything from Wembley Stadium to waste disposal specialists Biffa. They were big. And big was out of fashion in 1985. So BET PLC began divesting itself of its share of laundry companies and television companies and crane companies, and slimmed itself down. Until, in 1996, BET PLC was taken over by Rentokill and that's the end of their story.

Atari Corp (UK) Ltd

Atari House, Railway Terrace, Slough, SL2

Atari was founded in 1972, and it took 10 years for them to cross the Atlantic and set up their UK subsidiary. This was well after Commodore, who arrived in 1969 in their guise as a manufacturer of typewriters, and just before Activision, who set up their UK branch in the autumn of 1983. At least, that's the simple answer. I thought the story of Atari UK was going to be an easy one to write. I was wrong.   

Thalamus

 1 Saturn House, Calleva Park, Aldermaston, Berks, RG7

I'm pretty sure only four magazine publishers set up software houses; EMAP with Beyond, Argus Press with Argus Press Software, Mirror Group Newspapers with Mirrorsoft and, of course, Newsfield with Thalamus. The surprise is not so much that other publishers didn't dip their toe into the water, it's that Newsfield were so late to the party. Thalamus was founded in 1986, when smaller software houses were being squeezed out of the market and either making the decision to become developers rather than publishers, see Design Design and Realtime, or stepping back from the market completely like Durell and Microsphere.

Newsfield Ltd

1/2 King Street, Ludlow, Shropshire

So we're doing magazines now are we? Well yes, obviously. The tagline of this blog is "seeking out Britain's pioneering software houses," but I've covered Argus Specialist Press and assorted computer manufacturers under the fig leaf justification that those companies did occasionally chuck out a few games. I could have done the same for Newsfield because they spun off a software house called Thalamus but it seems unnecessary. Newsfield were an essential part of the UK software scene in their own right, as were other publishers like Future (AMSTRAD ACTION) or Sportscene/Dennis (YOUR SINCLAIR and YOUR 64), or hardware companies like Romantic Robot (the various Multiface machines) and joystick kings Konix. A whole support industry grew up around software companies like the ecology of a coral reef and to not talk about it is to not tell the whole story.

Commodore Business Machines (UK) Ltd

675 Ajax Avenue, Slough, SL1

I'm paddling in my ignorance here. I don't know much about Commodore and my usual sources aren't helping. Much of the information online is about the history of the US parent company, Commodore International, rather than their UK arm and the sheer popularity of the Commodore 64 tends to swamp any list of results I generate. Even the normally reliable Companies House is letting me down. Their register tells me this about Commodore Business Machines (UK) Ltd; company number 00956774. 

Company name COMMODORE BUSINESS MACHINES (U.K.) LIMITED
Company number 00956774
Incorporated on 24 Jun 1969
Dissolved on 05 Dec 2000
Registered office address at dissolution Not available
Download Report Not available

Six facts and two of those are "Not available". This is going to get worse before it gets better.

Bullfrog

3 Bridge Street, Guildford, GU1 4RY

Early Electronic Arts games used to include a high minded mission statement on the inlay:

"We're an association of electronic artists who share a common goal. We want to fulfil the potential of personal computing. That's a tall order, but with enough imagination and enthusiasm, we think there's a good chance for success. Our products, like this one, are evidence of our intent."  

It's present on EA's first UK game, PHM Pegasus, but (unfortunately for irony) I can't find any examples of it being used on Bullfrog games because, famously, Electronic Arts killed Bullfrog. The paradox of course is that EA only wanted the best for Bullfrog and without their patronage we'd never have seen Populous, Syndicate, Magic Carpet, Theme Park, Theme Hospital, or Dungeon Keeper. EA nurtured Bullfrog. EA grew Bullfrog. EA supported Bullfrog. EA killed Bullfrog.

Sir Clive Sinclair's Quantum Leap

This week I have mostly decided to be obsessed with the TV advert for the Sinclair QL and I'm going to look at it in an excruciating level of detail. Off the top of my head I'm not really sure what the point of this article will be. It might be helpful to go through the advert looking for any clues as the where it was filmed or I might point at stuff and try and show how clever I think I am. Who knows. Here we go. Theorising that one could time travel within his own lifetime, Sir Clive Sinclair stepped into 

Virgin Interactive Entertainment

@338a Ladbroke Grove, London, W10

This post should have been easy to write. I worked for Virgin Interactive Entertainment for several years but the words seemed to drip onto my keyboard and lacked any real impact. That's wrong for this incarnation of Virgin Games (parts one and two of the story are here) because the company was all about buzz and sensation (or hype and cheap shock tactics, if you are more cynical). Then I found a link to a Kickstarter for Sex, Drugs & Video Games! The 90s Virgin story- London & LA by Tim Chaney, Managing Director. The "warts and all" story of the company's rise to fame "or more correctly infamy," It sounds like an amazing work of gonzo journalism. Hyperbolic. Bombastic. Pyroclastic. It doesn't match my memory of working there but I was in the basement.

Bug-Byte

Mulberry House, Canning Place, Liverpool, L1

Last year, on an intermittently showery day in December, I went for a walk round Liverpool. My route was carefully plotted and I managed to take in the ex-offices of Software Projects, Imagine, Odin, Thor, Denton Designs, and Bug-Byte. What I hadn't taken into account, because it was the early days of the blog, was this material effectively represented five months of updates and once it was spread out I'd be writing about my grand day out almost a year later. Still, here we are, ending with the company that began it all. This then is the final movement of my Liverpool Oratorio.