Ubisoft Ltd

Spaces - Guildford Units A-J, Austen House, Station View, Guildford GU1

Look at that. A 2025 game, Assassin's Creed: Shadows. I never expected that to happen when I started this blog. The most up to date I've previously been was using the 1998 cover of Starship Titanic for The Digital Village. I had plenty of choice when I was looking for an Ubisoft cover. The company has been going since 1989. Yes, I know. I know Ubisoft is a French company and they've actually been running since 1986 but this blog is called Where Were They Now? not Où Étaient-Ils Maintenant? If you want coverage of those first three years and a picture of 14, Rue Erlanger, 75016, Paris then start your own blog or send a photo to me at whereweretheynow@gmail.com

Games Workshop

27-29 Sunbeam Road, London, NW10

Welcome traveller. You stand at the dungeon gates and reflect on the words of the priest who led you here. "Only the very brave or the very foolhardy would risk the journey you are about to undertake." These dungeons are famous throughout the land. You have heard the stories about the danger, and the monsters, and the traps. And the stories of the fabulous treasure and those who entered, seeking it. And yet you have not heard any stories about those who returned. The dungeon gates open in front of you. Only the very brave or the very foolhardy would risk the journey you are about to undertake. Which are you?

NOW READ ON!

Dalali Software

29-33 Church Street, Croydon, CRO

You've never heard of Dalali Software? Join the club. I hadn't and it turned out I'd played a couple of their games. I stumbled across the name while writing about Micromega. I had visited lemon64.com to try and learn something about Jinn Genie, Micromega's sole Commodore 64 release, and learned it was written by Dalali Software. The name cropped up again a few weeks later when I was writing about Mirrorsoft. Then I learned they were also responsible for Front Runner's version of Boulderdash. This was my cue to leap into action and do nothing for a couple of years. I like obscure but apparently this was a level of obscure too deep for me. And so Dalali hung around on my to-do list without ever rising to the top.

Automata UK

65(a) Osbourne Road, Portsmouth, PO5

Most of the pages of this blog exist because they give me a warm hug of nostalgia. "I loved Highway Encounter," etc, etc, etc. But occasionally things get more complicated. Newsfield, for example, was supposed to be my lovely stroll down memory lane but instead forced me to consider the difference between the job of my dreams and the realities of working with actual fallible humans. Automata is also less straightforward. Positioned deliberately outside the mainstream of UK software, they were, and remain, a contradiction. A counterculture business. Simultaneously obscure and well known. Lionised, today, and yet my memory is of not liking them much. Was I a stuffy teen conformist, unable to cope with anything which didn't fit into my plastic-fantastic routine of Top of the Pops on Thursday and Howard's Way on Sunday? Am I, as Star Trek once put it, Herbert?

Infogrames

Mitre House, Abbey Road, Enfield, EN1

Infogrames, the company whose bloody fingerprints are all over the dagger in the back of the corpse of the UK software industry.

Thalamus

 1 Saturn House, Calleva Park, Aldermaston, Berks, RG7

I'm pretty sure only four magazine publishers set up software houses; EMAP with Beyond, Argus Press with Argus Press Software, Mirror Group Newspapers with Mirrorsoft and, of course, Newsfield with Thalamus. The surprise is not so much that other publishers didn't dip their toe into the water, it's that Newsfield were so late to the party. Thalamus was founded in 1986, when smaller software houses were being squeezed out of the market and either making the decision to become developers rather than publishers, see Design Design and Realtime, or stepping back from the market completely like Durell and Microsphere.

Bubble Bus Software

87 High Street, Tonbridge

This is why I'm not allowed to make jokes.

Beyond Software

Competition House, Farndon Road, Market Harborough, Leicestershire, LE19

Lords of Midnight. Lords of Midnight. Lords of Midnight, Lords of Midnight. Lords. Of. Midnight. Lords of. Midnight. Lords of Midnight. Lords of Midnight. Lords; of Midnight. Lords, of, Midnight. Lords of Midnight -Lords of Midnight. Lords of Midnight.

Lords of Midnight.

Lords of Midnight.

Lords of Midnight.

Lords of Midnight. 

Lords of Midnight. Lords of Midnight Lords of Midnight. Lords of Midnight.

Doomdark's Revenge.

Sinclair Research

25 Willis Road Cambridge, CB1

"No dessert until you've eaten your greens." Well this post is my dessert. I wanted this blog to be more than Sinclair focused nostalgia (although that's my origin story) so I made sure to eat my greens first with articles about Amstrad and Enterprise plus, still on the to-do list, Commodore, Acorn, and Jupiter Cantab (no, really). Even better, I can use the cover of another of my favourite games Stop the Express. Which, to continue the dessert-based metaphor, is the equivalent of smothering a big scoop of chocolate ice cream in jam, evaporated milk, jelly, spangles, etc, and then be told to stop running round shrieking or I won't be allowed to watch Blake's 7.

Argus Press Software

KNOWLEDGE CHECK! Which magazine publisher was the first to open a software house? If you said Thalamus, the label from Newsfield Ltd, then sit down because they weren't founded until 1986. Mirrorsoft is not right but it's a better guess than Thalamus, as is Beyond Software, owned by East Midlands Allied Press (or EMAP to their friends), both companies were founded around the same time in late 1983. Obviously the correct answer is Argus Press Software because that's who this update is about.

Bitmap Brothers

C1, Metropolitan Wharf, Wapping Wall, London, E1

What's cooler than being cool? Ice cold! Obviously. What did it take to be cool in the 1990s? Shades. Check. A leather jacket. Check. White shirt. Check. Jeans. Check. Helicopter (optional). Check. No one was cooler than the Bitmap Brothers.

Realtime Games Ltd

Prospect House, 32 Sovereign Street, Leeds, LS1

"Why would you order a taxi from where I don't know where it is? Why didn't you order it from the station?" The person on the phone outside Leeds station was having a bad day. Don't drive to Leeds I was told but public transport apparently carried its own frustrations. I left him to it, and headed towards Prospect House which I was delighted to discover was barely five minutes walk from the station. If only they could all be this easy.

Virgin Interactive Entertainment

@338a Ladbroke Grove, London, W10

This post should have been easy to write. I worked for Virgin Interactive Entertainment for several years but the words seemed to drip onto my keyboard and lacked any real impact. That's wrong for this incarnation of Virgin Games (parts one and two of the story are here) because the company was all about buzz and sensation (or hype and cheap shock tactics, if you are more cynical). Then I found a link to a Kickstarter for Sex, Drugs & Video Games! The 90s Virgin story- London & LA by Tim Chaney, Managing Director. The "warts and all" story of the company's rise to fame "or more correctly infamy," It sounds like an amazing work of gonzo journalism. Hyperbolic. Bombastic. Pyroclastic. It doesn't match my memory of working there but I was in the basement.

Piranha / Macmillan Software

 4 Little Essex Street, London, WC2R

"It's a lovely pub isn't it?" The question was directed at me as I started to line up my camera. It was one of the two men who had been standing at the side of Milford Lane discussing the Cheshire Cheese pub and a point of maintenance. "Yes," I agreed, because it is a nice pub. The pair were, I learned in the subsequent conversational back and forth, investigating alternative ways of lighting the sign because the current lack of access is a pain whenever the bulb blows. "Good luck with the sign," I said cheerily as I took my picture and walked away. I didn't have the heart to tell the bloke I was actually more interested in the blandly modern office on the opposite side of Little Essex Street.

Ariolasoft

Carl-Bertelsmann-Str 161, 4830 Gütersloh

In 1983 Ariola Records, the music division of German conglomerate Bertelsmann, set up a software company. This company was named, unsurprisingly, Ariolasoft and went to become the German distributor for Activision, Electronic Arts, and the Sega Master System. The company also published original games including Vermeer, Kaiser, and Ooze: Als die Geister mürbe wurden. Ariolasoft renamed itself United Software in 1990 and was taken over by the German division of MicroProse in 1993. Which is all very interesting but this blog is about the UK software industry and Britain hasn't been a part of Germany since Doggerland was submerged by the rising North Sea.

Micro Power / Program Power

Northwood House, North Street, Leeds, LS7

"Are you ready for brain to brain combat? Ultimate risk scenario. Your intervention urgently requested. The Master planning to use the Doctor's brain in a modified TIRU (Time Instant Replay Unit) to produce chaos weapon. Time-warping mineral Heatonite a critical component. Mine/Factory 2nd moon Rijar. Ky-Al-Nargath construction. Mega secure!!!!Madrag (genetically boosted saurian) + psycho-robotics + techno trickery. Force futile. Weapon skills NA. Machine skill vital. Full cerebral combat status needed at all times. Halt Heatonite production. Disable TIRU. Locate and regain plans. Impossible to stress to fully the importance of the Rijan mission. Invisible cat could prove useful." 

Mirrorsoft / Image Works

Maxwell House, Worship Street, London, EC2A

This post frequently felt like a house of cards spinning out of control. I'd started covering Mirrorsoft back in June 2021 (day one, the same day I made a spur of the moment trip to Stratford for CRL) but it quickly became clear this wasn't going to be a simple one-and-done job. One trip down to London became two, and then a third, and then... well you can read about my inability to understand basic street numbers further down the page, along with my flimsy, whinging justification. Oh, look, here's another  address, and it's outside of London, and don't forget Mirrorsoft's spin-off label Image Works. And of course Mirrorsoft is wrapped ivy-like in the complicated corporate structure of Robert Maxwell. At 3000 words this post is so stupidly long I did consider cutting it into two parts but that felt too self-indulgent event for me.

State Soft

Business & Technology Centre, Bessemer Drive, Stevenage, SG1

This is where I rectify a mistake made in the planning stages of this blog. I wanted an early entry to cover a company responsible for a notable Commodore 64 game, and Boulder Dash was always an unmistakably C64 title for me; probably because of trips to a friend's house where the game was always on the menu. However because my background is the C64's bitter rival the ZX Spectrum I defaulted to the World of Spectrum entry for my research and concluded Front Runner was solely responsible for all UK versions of Boulder Dash. It wasn't. It turns out Boulder Dash in the UK has the most convoluted licencing history possible with every version released by a different company; C64 (State Soft), Spectrum (Front Runner), Amstrad (Mirrorsoft), BBC (Tynesoft), MSX (Orpheus). It's tempting to wonder what First Star (the original USA publishers) were thinking but I suspect they were thinking, "cor, aren't we making a lot of money licencing this game."

Melbourne House

Castle Yard House, Castle Yard, Richmond, TW10

Melbourne House was my first stop on an August 2021 trip across London, the day after Argos failed to deliver my washing machine (this bit is not relevant and would be removed by any decent sub-editor). It was my second full day of scouting old offices but only the first time I'd actually done any sensible planning. The first trip was done on an impulsive basis, like one of those films where Mickey Rooney suddenly goes "hey why don't we put on the show right here."

Firebird / Telecomsoft

 Wellington House, Upper St. Martin's Lane, London, WC2H

Firebird, or Telecomsoft to give them their more formal name, first appeared in late-1984 with impressive, and presumably expensive, colour double-page adverts in the major computer magazines. Here's an example from COMPUTER AND VIDEOGAMES issue 38 (December 1984 page 82). The lavish advertising campaign was one way of establishing the cheaper Firebird Silver range as different from its major rival Mastertronic, who didn't advertise at all. The other difference was the price. Firebird Silver games cost £2.50. Mastertronic games cost £1.99. The extra 51p was significant in 1984. There was also a Gold range which sold games at full price. A massive £5.95 for the first two titles Demons of Topaz for the Commodore 64, and Buggy Blast for the Spectrum. The Gold and Silver labels were joined in 1985 by the Rainbird label and with some minor tweaking and rebranding all three survived until Telecomsoft was brought by MicroProse.