Commercial Breaks: The Battle For Santa's Software

8pm, 13 December, 1984. BBC2 aired The Battle For Santa's Software. The penultimate episode of documentary series Commercial Breaks. It is brilliant. A 30 minute time capsule of eighties excess, corporate culture, and success and failure. It would have been a real ripped-from-the-headlines watch at the time because the fallout from Imagine's liquidation continued into 1985. The production team must have been simultaneously delighted and stressed out when the company they were documenting imploded, spectacularly, and right in front of them. Copies of The Battle For Santa's Software. have been available on Youtube for years but on 13th June 2025 the BBC Archive channel uploaded a copy in pristine high definition. It looks lovely and understandably has grabbed a lot of attention; at the time of writing on 22nd June it's already racked up 64,000 views. Obviously I want to surf this zeitgeist but how? What can I say that hasn't already been said? How about if I just watch it and write about whatever comes to mind. Welcome to The Battle For Santa's Software the slightly annotated version.

Platinum Productions

Ayrshire

I'm slowly transferring residents of the Untraceables gulag to pages of their own (see the CGL article for a full explanation why). I was originally planning to move New Generation Software this week but they've unexpected turned out to be more complicated than expected, so they'll have to wait. We're off on a trip to Ayreshire instead. Can I learn anything new about Ocean and US Gold's preferred development house for converting games to the ZX Spectrum?

Angus Ryall

 This isn't an obituary. Angus Ryall is not dead; as far as I know. So what's it for? Well, writing about Games Workshop made me go back and read again Angus Ryall's short lived Front Line column in CRASH and I think it's great and contains some of CRASH's best writing about games (and also, frequently, not about games). I just want to talk about it. Sorry, this is one for me.

Dalali Software

29-33 Church Street, Croydon, CRO

You've never heard of Dalali Software? Join the club. I hadn't and it turned out I'd played a couple of their games. I stumbled across the name while writing about Micromega. I had visited lemon64.com to try and learn something about Jinn Genie, Micromega's sole Commodore 64 release, and learned it was written by Dalali Software. The name cropped up again a few weeks later when I was writing about Mirrorsoft. Then I learned they were also responsible for Front Runner's version of Boulderdash. This was my cue to leap into action and do nothing for a couple of years. I like obscure but apparently this was a level of obscure too deep for me. And so Dalali hung around on my to-do list without ever rising to the top.

Quicksilva

Palmerstone Park House, 13 Palmerstone Road, Southampton

I didn't realise how interconnected the British software scene could be. The story of Mastertronic blurs into the story of Virgin Games. The Liverpool software houses give the impression of all living in each other's pockets. You can't write about Software Projects without writing about Bug-Byte and you can't write about Bug-Byte without writing about Imagine and you can't write about Imagine without writing about Denton Designs. The same is true of Quicksilva. Its story is part of the story of Argus Press Games. And also part of the story of Electric Dreams. And part of the story of Activision. Oh, and part of the story of Bug-Byte. I feel I should make one of those complicated maps with pins stuck in it and string joining the pins together.

Beyond Software

Competition House, Farndon Road, Market Harborough, Leicestershire, LE19

Lords of Midnight. Lords of Midnight. Lords of Midnight, Lords of Midnight. Lords. Of. Midnight. Lords of. Midnight. Lords of Midnight. Lords of Midnight. Lords; of Midnight. Lords, of, Midnight. Lords of Midnight -Lords of Midnight. Lords of Midnight.

Lords of Midnight.

Lords of Midnight.

Lords of Midnight.

Lords of Midnight. 

Lords of Midnight. Lords of Midnight Lords of Midnight. Lords of Midnight.

Doomdark's Revenge.

Bug-Byte

Mulberry House, Canning Place, Liverpool, L1

Last year, on an intermittently showery day in December, I went for a walk round Liverpool. My route was carefully plotted and I managed to take in the ex-offices of Software Projects, Imagine, Odin, Thor, Denton Designs, and Bug-Byte. What I hadn't taken into account, because it was the early days of the blog, was this material effectively represented five months of updates and once it was spread out I'd be writing about my grand day out almost a year later. Still, here we are, ending with the company that began it all. This then is the final movement of my Liverpool Oratorio. 

Palace Software

275 Pentonville Road, London, N1

 Palace Software always had good strong cover artwork and I was spoilt for choice when choosing a picture. I could have gone for the 2000AD style cover for Sacred Armour of Antirad, or the comic book Biggles of Stifflip & Co. Alternatively, if I was feeling bold, I could go for the moral panic baiting cover for Barbarian 2 or The Evil Dead, or the actual moral panic causing cover for Barbarian. Ultimately I went for a spooky witch because it's nearly Halloween, and there's time for more more story before twelve. Just to keep us warm. 

Denton Designs

30 Rodney Street, Liverpool, L1

When Imagine software went bang in 1984 it's ex-employees scattered across Liverpool; some went to Odin, some to Software Projects, and six went off and set up Denton Designs, their own development house. Steve Cain, Ally Noble, John Gibson, Karen Davies, Graham Everitt, and Ian Weatherburn were the original six. Karen Davies later told CRASH: 'We just sat down and rang round the major software companies offering our services... We were surprised at the reaction we got from companies -it was invariably favourable. Business wise people were naturally a bit wary at first, because of the Imagine reputation, but as programmers and artists we had a good grounding and reputation, and people had heard of us through the Imagine name." (June 1985 page 30)

Imagine

5 Sir Thomas Street, Liverpool, L1

The 1984 collapse of Imagine Software was a seismic event for the UK software industry. Imagine had become one of the biggest and best known software houses in just over 18 months of existence. Its professionalism, marketing, and overall corporate image seemed to point the way for the rest of the fledgling software industry. There is also the irony that a company as obsessed by image and marketing as Imagine should have its collapse documented in real time by a BBC film crew making a documentary for a series called Commercial Breaks, "A series that follows the fortunes of entrepreneurs around the world as their stories unfold."

Graftgold

2 Freebournes Court, Newland Street, Witham Essex CM8

I remember looking through a friend's copy of ZZAP64 issue 3 and reading Andrew Braybrook's diary, THE BIRTH OF A PARADROID (July 1985 page 46). I didn't realise at the time but this was my introduction to the independent games developer Graftgold. The rapturous reviews of Paradroid and later Uridium produced the first cracks in my ZX Spectrum forever attitude. Looking back, what's surprising is Graftgold's invisibility despite the acclaim. The earliest mention of the developer comes two years later in issue 24 of ZZAP64, in Andrew Braybrook's follow up diary about writing the game Morpheus (April 1987 page 90). The same is true of fellow magazine CRASH where Graftgold is first mentioned in issue 47 (November 1987 page 11).

Martech

Bay Terrace, Pevensey Bay, BN24

DATELINE 1985, PEVENSEY BAY. I like to imagine a group of designers and programmers from the Electronic Pencil Company walking along the seafront arguing over the hierarchy of Zoids. Their forthcoming game Zoids: The Battle Begins required the player to recover the scattered pieces of the mighty Zoidzilla and your personal Zoid becomes more powerful as each piece is found. Obviously the player must start as a lowly and weak Spiderzoid before climbing the ranks to become (the mighty) Zoidzilla, but what comes in between? More importantly, what were Zoids and why are they in an East Sussex village?