Sportscene Specialist Press/Dennis Publishing

14 Rathbone Place, London, W1P

CRASH, YOUR SINCLAIR, and SINCLAIR USER which was your favourite?* I was a CRASH kid but around 1988 it was clear the crown was slipping from CRASH's head and YOUR SINCLAIR picked up that crown and wore it proudly for the next few years. ZERO, Dennis' 16-bit magazine, carried the YOUR SINCLAIR crown on to the next generation, and then PC FORMAT made it a hat trick. Newsfield never really succeeded in producing another magazine that matched the love/nostalgia for CRASH and ZZAP. I'm not familiar enough with EMAP's titles to say whether they passed the success of COMPUTER AND VIDEOGAMES forwards; although I know a lot of people have a soft spot for the MEAN MACHINES titles. And Future. Well, their titles were frequently wildly successful but they always seem stamped from a template; magazines like AMIGA POWER were the exception. I think the point I'm groping vaguely towards is that Sportscene/Dennis was unique in producing a trilogy of beloved magazines.
(*No one ever says SINCLAIR USER.)

Bullfrog

3 Bridge Street, Guildford, GU1 4RY

Early Electronic Arts games used to include a high minded mission statement on the inlay:

"We're an association of electronic artists who share a common goal. We want to fulfil the potential of personal computing. That's a tall order, but with enough imagination and enthusiasm, we think there's a good chance for success. Our products, like this one, are evidence of our intent."  

It's present on EA's first UK game, PHM Pegasus, but (unfortunately for irony) I can't find any examples of it being used on Bullfrog games because, famously, Electronic Arts killed Bullfrog. The paradox of course is that EA only wanted the best for Bullfrog and without their patronage we'd never have seen Populous, Syndicate, Magic Carpet, Theme Park, Theme Hospital, or Dungeon Keeper. EA nurtured Bullfrog. EA grew Bullfrog. EA supported Bullfrog. EA killed Bullfrog.

Bitmap Brothers

C1, Metropolitan Wharf, Wapping Wall, London, E1

What's cooler than being cool? Ice cold! Obviously. What did it take to be cool in the 1990s? Shades. Check. A leather jacket. Check. White shirt. Check. Jeans. Check. Helicopter (optional). Check. No one was cooler than the Bitmap Brothers.

Virgin Interactive Entertainment

@338a Ladbroke Grove, London, W10

This post should have been easy to write. I worked for Virgin Interactive Entertainment for several years but the words seemed to drip onto my keyboard and lacked any real impact. That's wrong for this incarnation of Virgin Games (parts one and two of the story are here) because the company was all about buzz and sensation (or hype and cheap shock tactics, if you are more cynical). Then I found a link to a Kickstarter for Sex, Drugs & Video Games! The 90s Virgin story- London & LA by Tim Chaney, Managing Director. The "warts and all" story of the company's rise to fame "or more correctly infamy," It sounds like an amazing work of gonzo journalism. Hyperbolic. Bombastic. Pyroclastic. It doesn't match my memory of working there but I was in the basement.

Mirrorsoft / Image Works

Maxwell House, Worship Street, London, EC2A

This post frequently felt like a house of cards spinning out of control. I'd started covering Mirrorsoft back in June 2021 (day one, the same day I made a spur of the moment trip to Stratford for CRL) but it quickly became clear this wasn't going to be a simple one-and-done job. One trip down to London became two, and then a third, and then... well you can read about my inability to understand basic street numbers further down the page, along with my flimsy, whinging justification. Oh, look, here's another  address, and it's outside of London, and don't forget Mirrorsoft's spin-off label Image Works. And of course Mirrorsoft is wrapped ivy-like in the complicated corporate structure of Robert Maxwell. At 3000 words this post is so stupidly long I did consider cutting it into two parts but that felt too self-indulgent event for me.