Electric Dreams

31 Carlton Crescent, Southampton, SO1

No, I haven't gone nuts and you are not seeing double. Electric Dreams really did release two different games called Aliens. One in the winter of 1986 and the other in the spring of 1987. Yes, it was confusing when it happened in the eighties as well. Electric Dreams is the story of what Rod Cousens did after Quicksilva, so lets catch up on the back story first. 

Questions in the House

It's there in black and white on page 15 of THE GUARDIAN (29 August 1985). "Questions were asked in Parliament." The questions were about US Gold's game Raid Over Moscow -tag line, "Play it like there's no tomorrow." Except THE GUARDIAN is wrong. The game was controversial in the UK, just ask Monsignor Bruce Kent of CND, but no questions were asked in the UK Parliament. It was in Finland where a communist MP questioned distribution of the game. This was disappointing to learn but I found myself wondering whether any of our MPs did ever talk about games or home computers. There's only one way to find out.

Electronic Arts

"American Invaders on the Way," was how COMPUTER & VIDEOGAMES announced the existence of Electronic Arts to British computer owners. "Electronic Arts is the name of a new American software house set up by a group of independent games designers." (January 1984 page 16 ). The news was a little out of date. The company had been founded two years previously by ex-Apple Director Trip Hawkins. Now, for the first time, its games would be available in the UK, distributed by Centresoft, who would go on to launch US Gold later in 1984. "If US are Gold then we must be Platinum!" Trip Hawkins later told C&VG*

Silversoft

London House, 271/273 King Street, W6

FOR ADDED REALISM PLAY THIS STANDING IN THE BATH. The bold advertising strapline on Silversoft Ltd's advert for Worst Things Happen at Sea got the company dinged by the Advertising Standards Authority. CRASH issue 13 (February 1985 page 59) reported how two members of the public complained on the grounds that electricity and water don't mix, and in a game likely to appeal to children the advert encouraged  a disregard for safety. You can view the offending advert here in CRASH issue 11 (December 1984 page 139). Out of curiosity I sent an email to the ASA, and got a polite but brief reply. "Thank you very much for contacting the Advertising Standards Authority with regard to ruling made against the company Silversoft Ltd in 1984 or 1985. I am afraid I am unable to help you on this occasion, as that ruling was archived off many years ago and we no longer have access to it."

Mirrorsoft / Image Works

Maxwell House, Worship Street, London, EC2A

This post frequently felt like a house of cards spinning out of control. I'd started covering Mirrorsoft back in June 2021 (day one, the same day I made a spur of the moment trip to Stratford for CRL) but it quickly became clear this wasn't going to be a simple one-and-done job. One trip down to London became two, and then a third, and then... well you can read about my inability to understand basic street numbers further down the page, along with my flimsy, whinging justification. Oh, look, here's another  address, and it's outside of London, and don't forget Mirrorsoft's spin-off label Image Works. And of course Mirrorsoft is wrapped ivy-like in the complicated corporate structure of Robert Maxwell. At 3000 words this post is so stupidly long I did consider cutting it into two parts but that felt too self-indulgent event for me.

CRL

CRL House, 9 Kings Yard, Carpenters Road, London, E15

"A golden opportunity from Computer Rentals Limited." That's the eye-catching promise at the back of the October 1982 issue of YOUR COMPUTER (Vol 2 number 10, page 134). The text only advert looks basic but the tone is breezy. "If you have written some software, don't waste it on a small audience of family and friends. Send it to us, and we will take a good look at it. If we like it, we'll publish it, leaving you nothing more to do than cash your royalty cheques... we don't pay meanly... A royalty of £1.50 for each cassette sold is our offer and when you think of the size of the market, you can see how generous we are." The response to the advert must have been good because by January 1983 CRL, or Computer Rentals Limited as they preferred to be known, was advertising seven games in YOUR COMPUTER; Vol 3 issue 1 page 102.