That 16K RAM pack would cost around £166 in 2025 and right now I could buy 16GB RAM for less than half that price. November saw dk'tronics offering games as well as hardware. This was pretty standard at the time.
David Heelas decided to put his business on a more professional footing. Don Priestley was appointed software director in March 1983 and the company moved somewhere slightly more accessible than Great Yarmouth.
Unit 2, Shire Hill Industrial Estate, Saffron Walden, CB11 3AQ
 |
CAMBRIDGE EVENING NEWS 24 March 1983 page 31 |
Confession time. I'm not 100% sure about the location of Unit 2 (or indeed Unit 6, where dk'tronics move next). The Shire Hill estate seems to use unit numbers and building numbers interchangeably.
 |
| May 2025 |
Google being what it is these days, it gives different results for the same search terms. In May, when I arrived in Saffron Walden
[2], I was reasonably certain the Saffron Snooker club was based in Unit 2. Now, Google also offers me up
this building on the other side of the road as a potential address. Bah! And indeed, humbug! Either way, dk.tronics wasn't in Unit 2 for long. No more than about six months before they moved to this address.
Unit 6, Shire Hill Industrial Estate, Saffron Walden, CB11 3AQ
 |
| May 2025 |
How confident am I that this is Unit 6? Let's say 7/10. The building is certainly of the right vintage and it's big enough to hold a rapidly expanding hardware and software company. Unit 6 was where dk'tronics was based when HOME COMPUTING WEEKLY spoke to David Heelas and Don Priestley. By this point, Don Priestley had become essential to the success of the company. In addition to 3D Tanx, he had converted his two ZX81 games Dictator and Mazogs to the Spectrum; with dk'tronics renaming the Spectrum version Maziaks to avoid any objections from Bug-Byte. In the course of the HOME COMPUTING WEEKLY profile, there is talk about a range of 46 games for the Spectrum, BBC, Atari, Commodore 64, and VIC-20.
CRASH profiled dk'tronics in
October 1984 after the trauma of a summer slump which saw Imagine fall into receivership along with Rabbit, Salamander, and Carnell. This interview put a sales figure of 140,000 on
3D Tanx and yet the overall attitude of the company to software is very dismissive. Overpriced, too expensive to make, difficult to advertise, and, most remarkably, "we don't need the software profit," according to finance director Neil Rawlingson. It's true. dk'tronics was doing very nicely from hardware sales alone:
Dk tronics main stay is still the Spectrum keyboard which has been selling well for over 3 1/2 years now and must be in the homes of nearly 10% of all Spectrum owners. Strangely enough, there were originally doubts on the viability of an aftermath [3] keyboard for the Spectrum. In the end. The improvement from the ZX81 flat membrane keys to the Spectrum moveable rubber keys did nothing to stop this lucrative market and Dk'tronics have never looked back.
The light pen followed the keyboard and the new range now includes the dual port and programmable joystick interfaces and the three channel sound synthesiser.
The number of games released does drop remarkably, from about 31 in 1983 (the CRASH interview claims 267 programs were launched in September 1983 alone but that must be quite a misprint) down to around 7 in 1984. Don Priestley would step down as software director in 1984 and he would end up writing the last three games from dk'tronics. The CRASH profile also described the current setup of the company:
At present the hardware production is still at Great Yarmouth. Only the admin and marketing are situated in Saffron Walden. Production accounts for 30 of the 52 personnel.
1985 will see the transfer of the production to Saffron Walden uniting the personnel in a specially built £300,000 factory unit. Quite a long way from the 8 x 7ft bedroom from where it all started back in April 1981.
Saffron Walden, CB11 3AQ
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| May 2025 |
So where was the specially built factory? I don't know. After 1985 dk'tronics operates from the unhelpfully vague address above; the postcode remains the same, so it's fair to assume it's still on the Shire Hill estate, but where? Emails to whereweretheynow@gmail.com if you know.
The early months of 1985 busy. I like to try and write this stuff in some sort of chronological order so bear with me while I get things organised. January 1985 saw dk'tronics announce the purchase of intellectual property rights for Currah Computer Components. Currah made a piece of kit called the MicroSpeech which allowed your Spectrum to talk like a
strangulated Dalek. At the end of 1984 Currah got into financial difficulty and dk'tronics negotiated their purchase from the official receiver. David Heelas gave a blunt interview to YOUR SPECTRUM in
April 1985 in which he coyly described the price as "an undisclosed but substantial five- figure sum." The deal caused confusion because the MicroSpeech system was manufactured for Currah by another company called Welwyn Systems and, according to a SINCLAIR USER
report
"Welwyn has no right to sell anything after it has disposed of its stocks." [David Heelas] added, "we have all the tools for the injection-moulded cases". Those will be supplied to Welwyn under the terms of the contract and in that way, Heelas reckons he will be able to monitor the number of units Welwyn will be producing.
Under the terms of Welwyn's contract with Currah was a clause stating that if Currah went into liquidation, Welwyn would have the rights to sell the products remaining in stock and to manufacture a stated number of units.
Richard Phil brick from Welwyn says "Our output is limited to the terms of our contract, we will be selling and manufacturing around 120,000 units.
Whatever happened, Welwyn appear to have been a thorn in the side of dk'tronics' purchase. They continue to advertise the Currah MicroSpeech through the rest of
1985 and dk'tronics don't appear to mention the product again. Maybe they found it more profitable to manufacture the units for supply to Welwyn.
Minder appeared in the spring of 1985. I can see why dk'tronics hoped it would be a big deal. The television series was at the height of its popularity. The October 1984 episode, Second Hand Pose was watched by 16.4 million people. Why did the game fail? I should leave that question to the philosophers but I think there were two main problems. One, it was expensive at £9.95. Two, I'm not sure Minder appealed to a lot of the kids who were buying or asking for computer games. I watched it but I watched it with my parents. It wasn't necessarily a programme I felt was aimed at me even though it was one I enjoyed.
The Spectrum and Amstrad versions of
Minder were both by Don Priestley. The C64 version went AWOL. Naughty old COMMODORE USER reviewed it by
writing about the Spectrum version. They presumably expected the C64 version to be more or less identical; they'd also do this in
December 1986 with a review of
Twice Shy.
Minder got a SINCLAIR USER cover on the
June 1985 issue. There was also a big preview the
same month in C&VG, which included comments from Don Priestley. He talked about development and how the game was completely rewritten after feedback from the first round of playtesting that the game was: "probably the most mindnumbingly boring game that they had ever played". C&VG also described how:
Don Priestly, author of the Minder game, spent several weeks studying Thames Television's broadcast catalogue — a list of all the programmes Thames have produced over the last few years — trying to choose a TV programme to convert into a game.
In his mind there were only two which really fitted the bill — Minder and Dangermouse. In the beginning, he would have preferred to have written a game based on Dangermouse but the rights had already been sold to Creative Sparks.
Probably by the end, Don Priestley would have preferred to write
Danger Mouse. In a 1998 interview with
Phillip Bee he recalled the horrors of demonstrating the game at Thames Television:
Trying to demo "Minder" (the most un-demo-able game ever written) at the Thames TV Headquarters. This being a Friday afternoon, practically all the people in the building turned out to watch this miserable performance, including a loud-mouthed drunk who did his best to mangle the wreckage by shouting "Anyone who thinks they can make money with THAT might as well piss into the wind". Mind you, he was right.
SINCLAIR USER's mostly accurate gossip column Gremlin mentioned the Minder press launch, and noted how:
Most of the questions were bawled out by an imposing female from the Daily Mirror, "Everyone knows you have to get a game into the arcades to make any money," she insisted , asking if Minder was "the new Pac Man." "Is it a battle game or what?" ranted this refugee from a Surrey gymkhana. Nice to know the Daily Maxwell still has a finger on the pulse of Britain . .
Still it was worth it in the end because Patricia Smyllie's 48 word story tucked away in the corner of page 15 undoubtedly contributed to the success of the game.
 |
DAILY MIRROR Friday 19 April 1985 page 15 |
April 1984 was when
YOUR SPECTRUM ran their blunt interview with David Heelas. As well as talking about the purchase of Currah, he looked back over the success of dk'tronics (they had sold 80 to 90,000 of their £45 replacement keyboards for the Spectrum) and described the software market as "a rat race":
We made a lot out of software, especially in the period between 1982-83... When we started, a game lasted six months, now you're lucky if it is around for six weeks! There must be around 300 companies chasing an ever diminishing market, and that's without considering piracy. Too much hassle all round.
Going back to that
June 1985 Gremlin column in SINCLAIR USER. There are two back-to-back stories about dk'tronics. Under the one about the
Minder press launch is this:
DK vendetta
Meanwhile, DK'tronics is suffering from the attentions of an ex-employee with a grudge. The character has been sending out press releases on photocopied DK'tronics notepaper delving into owner David Heelas' private life.
Without going into the gory and irrelevant details, it appears David made a court appearance recently at which he announced he was selling the company and moving to Great Yarmouth. Not so, according to DK. Which leaves Gremlin pondering two questions. Who is penning the poisonous press releases, and why did Heelas tell a court he was selling up if he wasn't . ?
POPULAR COMPUTING WEEKLY also picked up the story in their
25 April-1 May edition under the headline, DK'Tronics up for sale:
DK'TRONICS, the software and peripheral company, is up for sale.
The news, which follows the launch of its licensed game Minder last week, came to light during a court case in Saffron Walden, Suffolk.
Standing accused of assault with intent to cause grievous bodily harm was DK Tronics' managing director David Heelas. Having pleaded guilty, he said through his solicitor that he was selling the company and moving to Great Yarmouth.
Heelas, who assaulted a man he suspected to be having an affair with his wife, was given а conditional discharge for one year and ordered to pay £25 costs.
It is thought one of the other directors of DK'Tronics is planning to buy the company.
What happened next? Did David Heelas stay with the company? Did it get sold? I don't know. However post spring 1985 dk'tronics pulls down the shutters. There are no more interviews and the stream of advertising becomes a trickle. The company had once been a regular monthly advertiser in CRASH, sometimes running huge eight-page spreads like this one from
September 1984. There is nothing after a
May 1985 advert for
Minder. The same for SINCLAIR USER where the
last advert is for a new piece of hardware called the games player interface. The same appears to be true for C&VG.
Popeye, when it finally appeared in the autumn of 1985 gets no advertising at all, astonishing considering it was almost universally praised.
Popeye was another troubled game. It was supposed to be released in the autumn of 1984, which is when the game's advertising campaign actually appeared in magazines but to quote David Heelas in YOUR SPECTRUM:
It could have been out now if the programmer hadn't done a runner on us.
PERSONAL COMUTER GAMES carried a news story in
December 1984 which gave some scant details about this version of
Popeye:
DK'tronics have launched Home Sweet Home, a game featuring those cartoon favourites Popeye, Olive Oil and Bluto. The game casts the player as Popeye and takes place on a building site where he is trying to build a home for Olive and Sweet Pea.
The game is available on the Spectrum, Commodore 64. MSX and Amstrad machines at £5.95.
The PCG news report suggested dk'tronics would also release a game based on another King Features Syndicate comic, Hagar the Horrible. Like the original version of Popeye it never appeared. Popeye did, after being handed on to Don Priestley to develop from scratch. He told CRASH:
A version of Popeye had already been written by A N Other, and it was duff -a platform and ladders game.
The reason for
Popeye's rapturous reception in September 1985 was the graphics. They are
huge and colourful and look like they shouldn't be possible on the Spectrum. They came about because of the requirements of licencing the original comic:
'The graphics happened by chance. The licensors -King Features- were at pains to point out that any game had to include fair representation of the central cartoon characters, so I sat down with a large grid and came up with a figure of Popeye that was seven characters high and six wide -42 characters to move for each frame!
'I nearly abandoned it then. It was just too big! What could I do with it? The game really developed in the way it did because the figures were so big. I found the reviews pleasantly surprising. Unfortunately DK had lost interest in software by this time, and the bottom had fallen out of the market. They were ready enough to offer it to MACMILLAN.'
MacMillian rereleased the Spectrum version and commissioned Five Ways Software to write the Amstrad and C64 versions that had never appeared. In the summer of 1986 MacMillan used Popeye to soft launch their own Piranha label and Don Priestley would refine the Popeye graphics and make big colourful games his trademark. He wrote several titles for Piranha, the best being Trap Door. However, MacMillian showed no interest in buying Don's next game.
I don't want to give the impression that dk'tronics completely withdrew from advertising but the firm does go from ubiquity to near invisibility. Through to the end of 1985 a few hardware adverts appear, like
this one which ran in a six month block to September 1985 in SINCLAIR PROGRAMS. There is also this odd advert in
issue zero of AMTIX (but not AMSTRAD ACTION) to promote the launch of their new range of Amstrad hardware.
 |
AMTIX October 1985 page 13 |
Just because dk'tronics eases back on the advertising doesn't mean the company is not doing well. In 1985 there were plenty of ways of getting products out there. Catalogues and mail order lists existed, or they could have been supplying hardware direct to the shops. One other reason for the break in advertising might be because the company was returning to its ancestral seat.
Longs Industrial Estate, Gorleston, Great Yarmouth, NR31 6BE
Benny Hill's Madcap Chase was also Don Priestley's last game for the company, and the last game from dk'tronics. It's clearly written post-Popeye to take advantage of his new graphics technique. The game wasn't so much released as quietly dumped into the shops in the hope no one would notice. There was no advertising and, probably because no artwork was prepared for an advert, the game had no cover. Instead the front of the box featured an uninspiring screenshot.
The game used a well drawn picture of Benny Hill on the loading screen. Is this a hint of how the cover might have looked if someone had been willing to spend money?
Benny Hill's Madcap Chase marked the end of the Thames licencing deal.
The Sweeney and
Rainbow, as suggested by PCG back in
December 1984, never appeared,. Reaction to
Benny Hill was much more muted. Reviewers were still impressed by the graphics but the gameplay was less fun. Don Priestley kept schtum when CRASH asked about the game:
By this time Don had left DK'TRONICS, though he was to write one more game for them, Benny Hill's Madcap Chase. 'But I don't want to talk about that,' grunts Don. Why not? 'The less said about Benny Hill the better'. Do you think it fails as a game or as a TV spin-off? Don pauses, 'yes'.
And that was it. dk'tronics exited the software industry although they carried on making hardware for at least two more years. Here's an example of an advert from 1987 showcasing their Amstrad add-ons and a terrible new slogan.
"Leading from behind"? Really? I understand the sentiment -all the hardware is designed to be plugged into the back of your computer- but I don't think "Leading from behind" is quite the right way to phrase it. The hardware on offer is Amstrad versions of the products dk'tronics previously made for C64 and Spectrum owners; memory expansions, light pens, speech synthesisers, and early hard discs. The problem for dk'tronics was, they were selling to a shrinking market. The 8-bit Amstrad, C64, and Spectrum computers were on their way out. People were increasingly buying Amigas and Atari STs; machines which came with built in printer interfaces, mice, and decent sound so people didn't need peripherals in the way they used to. The second hand 8-bit computers were being passed down to younger children who didn't need a Centronics printer interface. The last gasp of dk'tronics came in
December 1987 when another hardware company, RAM Electronics, announced they had brought the rights to the dk'tronics name and products, much as dk'tronics had done to Currah two years earlier.
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| May 2025 |
Yes, that's a fire engine. I've no idea what was going on when I visited Long's Business Park, as they prefer to be called these days but it was clearly quite serious. There was no way I was going to walk past on to the estate, and to be honest I didn't know which specific unit dk'tronics called home. From 1986, they listed their address as either Longs Industrial Estate, Gorleston, or Englands Lane, Gorleston on-Sea, or just Gorleston, Great Yarmouth, but all the addresses pointed to the same place; an
industrial estate ten minutes walk from where it all started in 1981.
Kayde Electronic Systems
That's mostly the end of the story. Except for a couple of dangling threads. In April 1982 a company called Kayde Electronic Systems starts selling various bits of hardware including add-on keyboards for the ZX80 and 81, and RAM packs.
I stumbled across Kayde by using Great Yarmouth as a more convenient search term for dk'tronics. I initially wrote their existence off as a coincidence, but not a nutty one. A reasonable sized town like Great Yarmouth can support two companies working in the same field. Sheffield had Alligata and Gremlin Graphics at the same time. What caught my attention was when I noticed Kayde and dk'tronics were both selling the same products at the same time.
dk'troincs sells a 4k graphics ROM for £29.95. Kayde sell what they call a 4K graphics board for the same price.
dk'tronics sells a flexible ribbon connector as do Kayde.
dk'tronics sells ZX81 games called Centipede and 3D/3D Labyrinth so do Kayde.
Once I noticed this, the weirdness seemed to stack up. The tone of language in adverts is similar, Kayde's comment that their keyboards "should not be confused with toy keyboards currently available on the market" reminds me of dk'tronics line about their Centepede game and how it "makes ZX invaders look like a game of simple snap." And there's that odd headline in the very first Kayde advert, ZX80/81 WAR! War with who?
Okay, it's 43 years later. After all this time I might as well try and divine the relationship between Kayde and dk'tronics by studying the flights of birds. Rivals, friends, trading partners, secret lovers? In that July 1982 advert Kayde are advertising ZX81 games called 3D/3D Labyrinth and Centipede. This might be the root of the royalty dispute with Jeff Minter. If dk'tronics sold unwanted stock of his programmes to Kayde then Minter would have seen them on sale but would not be receiving money for them.
Longer term, Kayde are clearly their own company. Incorporated on 28 May 1982 (nearly a year before dk'tronics, 23 March 1983) they start out based in 48/49 Exemouth Road, Yarmouth (a pair of terraced houses now) and by July 1982 they have moved to an address which I can't locate on The Conge in Great Yarmouth. They start selling VIC-20 software in time for Christmas 1982 and by May 1983 they have a London Showroom in New Eltham, 1 Station Approach (
probably here, maybe). All this while dk'tronics is still thinking of moving out of David Heelas' bedroom. Kayde and Argus Specialist Press got into a dispute over Kayde's game
The Valley, in June 1983. The game was originally published as a listing in COMPUTING TODAY,
April 1982 and Kayde were selling a version as
The Kayde Valley for the VIC-20 in
September 1982. Kayde's Dean French told POPULAR COMPUTING WEEKLY:
Our response is that we will continue to sell the game. It is true that our programmer took the idea for the game from the magazine, but it is entirely our own conversion. We had the game available for the Vic, long before Argus ever did.
We have every intention of continuing with the program.
Which they did, under a new name of The Swamp. Then, in August 1983, Kayde went into liquidation and this is where coincidences start to stack up. SINCLAIR USER reported in November 1983 that:
Customers who have replied to Kayde advertisements in Sinclair User should contact the advertising department by letter. Alternatively, Kayde can be contacted on 0799 26009.
Guess which Essex town has the dialling code 0799. It's Saffron Walden. Which brings us to...
Add-On Electronics
Companies House records Add-On Electronics as founded on 14 July 1983. By
November 1983 they are advertising Kayde's old games, but not
The Kayde Valley/The Swamp. So Add-On Electronics appear to have brought up Kayde's intellectual property. Where is Add-On Electroincs based? It's Units 2, 3 & 4 on the Shire Hill Industrial Estate. Who are Add-On Electronics, well in
February 1984 HOME COMPUTER WEEKLY describe them as:
A new company has been formed by Radofin, makers of the Aquarius computer, and Custom Cables International, which makes software and interfaces. Add-On Electronics is to supply support for the for the Aquarius in Europe and software and add-ons for all home micros.
Custom Cables International gave their address as Units 2, 3 & 4 Shire Hill Industrial Estate and I've found recruitment adverts which confirm they were located at Unit 2 at the same time as dk'tronics, March -November 1983. Oh, and the Peter L. Brownlie mentioned on the dk'tronics recruitment advert further up the page shares a name with Peter Brownlie, the director of Custom Cables International. Oh, and Miss T. Green, the Personnel Officer for CCI, in a recruitment advert from the 18 April 1983 edition of THE CAMBRIDGE EVENING NEWS, is also the Personnel Manager for dk'tronics in another CAMBRIDGE EVENING NEWS recruitment advert in the 27 October 1983 edition.
You know who also worked for CCI? Neil Rawlinson, Mr "we don't need the software profit," in the October 1984 CRASH profile. He's the named contact in a CCI recruitment advert in the 9 September 1982 edition of the SAFFRON WALDEN WEEKLY NEWS
[4].
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