Atarisoft

I'd like to go back to the Atari well one more time to talk about the short-lived Atarisoft UK range. I originally planned to make this part of the Atari article but it was just too long. In America, the label was a success, at least at first. Whatever plans Atari UK had for the range were disrupted at the end of July 1984 when Warner Communications sold the consumer division of Atari to Jack Tramiel. Atarisoft UK rapidly stalled and although a few games slip out across the remainder of 1984, its surprisingly difficult to make sense of what happens or why.

Atari Corp (UK) Ltd

Atari House, Railway Terrace, Slough, SL2

Atari was founded in 1972, and it took 10 years for them to cross the Atlantic and set up their UK subsidiary. This was well after Commodore, who arrived in 1969 in their guise as a manufacturer of typewriters, and just before Activision, who set up their UK branch in the autumn of 1983. At least, that's the simple answer. I thought the story of Atari UK was going to be an easy one to write. I was wrong.   

Infogrames

Mitre House, Abbey Road, Enfield, EN1

Infogrames, the company whose bloody fingerprints are all over the dagger in the back of the corpse of the UK software industry.

Commodore Computing International vs ZZAP!64

Some time in April 1986, Anthony Jacobson, the publisher of COMMODORE COMPUTING INTERNATIONAL sat down and wrote a blistering editorial for COMPUTER TRADE WEEKLY which tore into rival Commodore 64 magazine ZZAP!64. The article presumably did what was intended, which was to generate some interest in CCI and provoke a response from ZZAP editor Roger Kean.

Thalamus

 1 Saturn House, Calleva Park, Aldermaston, Berks, RG7

I'm pretty sure only four magazine publishers set up software houses; EMAP with Beyond, Argus Press with Argus Press Software, Mirror Group Newspapers with Mirrorsoft and, of course, Newsfield with Thalamus. The surprise is not so much that other publishers didn't dip their toe into the water, it's that Newsfield were so late to the party. Thalamus was founded in 1986, when smaller software houses were being squeezed out of the market and either making the decision to become developers rather than publishers, see Design Design and Realtime, or stepping back from the market completely like Durell and Microsphere.

Newsfield Ltd

1/2 King Street, Ludlow, Shropshire

So we're doing magazines now are we? Well yes, obviously. The tagline of this blog is "seeking out Britain's pioneering software houses," but I've covered Argus Specialist Press and assorted computer manufacturers under the fig leaf justification that those companies did occasionally chuck out a few games. I could have done the same for Newsfield because they spun off a software house called Thalamus but it seems unnecessary. Newsfield were an essential part of the UK software scene in their own right, as were other publishers like Future (AMSTRAD ACTION) or Sportscene/Dennis (YOUR SINCLAIR and YOUR 64), or hardware companies like Romantic Robot (the various Multiface machines) and joystick kings Konix. A whole support industry grew up around software companies like the ecology of a coral reef and to not talk about it is to not tell the whole story.

Bubble Bus Software

87 High Street, Tonbridge

This is why I'm not allowed to make jokes.

Commodore Business Machines (UK) Ltd

675 Ajax Avenue, Slough, SL1

I'm paddling in my ignorance here. I don't know much about Commodore and my usual sources aren't helping. Much of the information online is about the history of the US parent company, Commodore International, rather than their UK arm and the sheer popularity of the Commodore 64 tends to swamp any list of results I generate. Even the normally reliable Companies House is letting me down. Their register tells me this about Commodore Business Machines (UK) Ltd; company number 00956774. 

Company name COMMODORE BUSINESS MACHINES (U.K.) LIMITED
Company number 00956774
Incorporated on 24 Jun 1969
Dissolved on 05 Dec 2000
Registered office address at dissolution Not available
Download Report Not available

Six facts and two of those are "Not available". This is going to get worse before it gets better.

Lookback at 2023

Happy Christmas. Last year December 25th intruded rudely on the publishing schedule of the blog. This year it's Christmas Eve but I like the idea of casting a self-indulgent eye backwards over the last 12 months.

Gremlin Graphics

 Alpha House, 10 Carver Street, Sheffield, S1

It's the eve of the millennium and you fall into conversation with an 8-bit time traveller from 1985. "What happened to all the software companies?" The traveller wants to know. "What happened to Ocean?" "Gone," you tell the traveller. "Lost two years ago."
"US Gold. They must still be around."
You shake your head, "US Gold were taken over by Eidos, who were themselves formed out of Domark."
"Mirrorsoft! A company supported by Robert Maxwell's business empire must be flourishing!"
"Gone, and there's quite a story attached to that."
"Ultimate Play the Game?"
"Gone."
"Melbourne House?"
"Gone."
"I loved Highway Encounter. What happened to Vortex?"
"Gone," you sigh.
"Mastertronic?"
"Gone."
"A&F Software?"
"Gone."
"CRL?"
"Gone?"
"Hewson Consultants?"
"Gone."
"Beyond?"
"Gone."
The traveller looks frightened and lost. "Is there no one left?" They whisper.
"Oh yes," you answer, "there's Gremlin Interactive, although you'd have known them as Gremlin Graphics."
The traveller looks confused. "The Monty Mole company?"

Bullfrog

3 Bridge Street, Guildford, GU1 4RY

Early Electronic Arts games used to include a high minded mission statement on the inlay:

"We're an association of electronic artists who share a common goal. We want to fulfil the potential of personal computing. That's a tall order, but with enough imagination and enthusiasm, we think there's a good chance for success. Our products, like this one, are evidence of our intent."  

It's present on EA's first UK game, PHM Pegasus, but (unfortunately for irony) I can't find any examples of it being used on Bullfrog games because, famously, Electronic Arts killed Bullfrog. The paradox of course is that EA only wanted the best for Bullfrog and without their patronage we'd never have seen Populous, Syndicate, Magic Carpet, Theme Park, Theme Hospital, or Dungeon Keeper. EA nurtured Bullfrog. EA grew Bullfrog. EA supported Bullfrog. EA killed Bullfrog.

Eye of the Moon

Eye of the Moon should have been the third part of Mike Singleton's trilogy which began with Lords of Midnight and continued with Doomdark's Revenge and then just stopped. The game was always talked about as being just on the cusp of release but Beyond kept diverting Mike Singleton onto other projects. Then the programmer fell out with the company, following the sale of Beyond by EMAP to Telecomsoft.

Beyond Software

Competition House, Farndon Road, Market Harborough, Leicestershire, LE19

Lords of Midnight. Lords of Midnight. Lords of Midnight, Lords of Midnight. Lords. Of. Midnight. Lords of. Midnight. Lords of Midnight. Lords of Midnight. Lords; of Midnight. Lords, of, Midnight. Lords of Midnight -Lords of Midnight. Lords of Midnight.

Lords of Midnight.

Lords of Midnight.

Lords of Midnight.

Lords of Midnight. 

Lords of Midnight. Lords of Midnight Lords of Midnight. Lords of Midnight.

Doomdark's Revenge.

Sir Clive Sinclair's Quantum Leap

This week I have mostly decided to be obsessed with the TV advert for the Sinclair QL and I'm going to look at it in an excruciating level of detail. Off the top of my head I'm not really sure what the point of this article will be. It might be helpful to go through the advert looking for any clues as the where it was filmed or I might point at stuff and try and show how clever I think I am. Who knows. Here we go. Theorising that one could time travel within his own lifetime, Sir Clive Sinclair stepped into 

Sinclair Research

25 Willis Road Cambridge, CB1

"No dessert until you've eaten your greens." Well this post is my dessert. I wanted this blog to be more than Sinclair focused nostalgia (although that's my origin story) so I made sure to eat my greens first with articles about Amstrad and Enterprise plus, still on the to-do list, Commodore, Acorn, and Jupiter Cantab (no, really). Even better, I can use the cover of another of my favourite games Stop the Express. Which, to continue the dessert-based metaphor, is the equivalent of smothering a big scoop of chocolate ice cream in jam, evaporated milk, jelly, spangles, etc, and then be told to stop running round shrieking or I won't be allowed to watch Blake's 7.