Showing posts with label Digital Integration. Show all posts
Showing posts with label Digital Integration. Show all posts
Monday, May 2, 2022
Micromega
230-236 Lavender Hill, London, SW11
Pop quiz hotshot. It's 1983. You've been given £7500 to promote a new-ish software house. What do you do? If you were Neil Hooper, newly appointed sales manager at Micromega you'd spend £4000 of it on television advertising. HOME COMPUTER WEEKLY (7 June 1983 page 37) went into more detail. "Though TV ads for videogames are nothing new, Micromega is the first home computer software company to advertise its wares on television." Sadly this historic advert hasn't survived or, if it is lurking out there on a videotape (go and check now!), it hasn't made the leap onto Youtube. Micromega were understandably proud of their small step into a new medium and for the next few months their print adverts carry the strapline "AS SEEN ON T.V.!!"
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