Enterprise / Entersoft

31-37 Hoxton Street, London, N1 

Once upon a time there was a company called Samurai Computers Ltd. Unfortunately for boring business reasons it had to change its name to Elan. This name also didn't stick and the company briefly toyed with the name Flan but everybody laughed. So the company changed its name again, to Enterprise. And then it finally released the computer it had been developing for nearly three years.

Legend

1 Milton Road, Cambridge, CB4

Legend's first game Valhalla was steeped in Norse mythology. Players were sent on a quest around Asgard searching for six mythical objects (Ofnir, Drapnir, Skornir, Skalir, Felstrong, and Grimnir) and encountering gods and heroes. Of course, given the way the company fell, the legend they should have been paying attention to was Icarus.

Electronic Arts

"American Invaders on the Way," was how COMPUTER & VIDEOGAMES announced the existence of Electronic Arts to British computer owners. "Electronic Arts is the name of a new American software house set up by a group of independent games designers." (January 1984 page 16 ). The news was a little out of date. The company had been founded two years previously by ex-Apple Director Trip Hawkins. Now, for the first time, its games would be available in the UK, distributed by Centresoft, who would go on to launch US Gold later in 1984. "If US are Gold then we must be Platinum!" Trip Hawkins later told C&VG*

A&F Software

Unit 8, Canal Side Industrial Estate, Woodbine Street East, Rochdale, OL16

A was Doug Anderson and F was Mike Fitzgerald and when they got together it was murder to establish a software house in Manchester. A&F Software is now mainly remembered for a single game, Chuckie Egg, but the company was more than a one-hit-wonder. It shares some similarities with Silversoft. Both companies were pioneers of the early computer games industry and struggled as the market became more established and professional in the mid-eighties, and finally sold out to a bigger brand. The first question, of course is, is the company called A&F or AF or A+F or A'n'F? The answer, it was known as all four at various times across its history. I'll try to use the correct version as we go on because I find that's the kind of perverse pedantry I find funny.

Activision / Mediagenic / Activision Blizzard

15 Harley House, Marylebone Road, London, NW1

Good grief. No other company has sent me trekking so far around and about London and the outer reaches of the M25. I've occasionally thought I could organise these articles into nice walks. I could do you a trip around Liverpool, or Manchester, or along the line of Domark's southwest London offices. I couldn't do that for Activision. Just the addresses inside the M25 produce a walk 22 miles long. I didn't know true existential despair until I'd compiled all 13* addresses Activision UK used -and continue to use- in their long history. Even now I'm worried I've missed one**. If Microsoft's proposed acquisition of Activision Blizzard goes through that could mean another move for the company. Oh god, no. No updates. No updates.

*Wrong. It's actually 16.
** I did.

Molimerx

1 Buckhurst Road, Town Hall Square, Bexhill

I was browsing the first issue of COMPUTER & VIDEOGAMES when I bumped into an advert for a company called Molimerx. I'd never heard of them. I would love to claim my spider-sense tingled and I realised this was something worth writing up, but I didn't. I just moved on to the next page. A few months later I was trying to dig up some information on Program Power and there on page 158 of the August 1980 issue of PERSONAL COMPUTER WORLD was another advert in the same style. A full page advert with eye-catching black and white art, and the slogan "INNOVATIVE TRS-80 SOFTWARE FROM THE PROFESSIONALS." This was odd. Molimerx were old. They were a big professional software house at a time when, my understand was, big professional software houses didn't exist. 

Bitmap Brothers

C1, Metropolitan Wharf, Wapping Wall, London, E1

What's cooler than being cool? Ice cold! Obviously. What did it take to be cool in the 1990s? Shades. Check. A leather jacket. Check. White shirt. Check. Jeans. Check. Helicopter (optional). Check. No one was cooler than the Bitmap Brothers.