Nintendo

Having looked at Atari, and Sony, and SEGA, and 3DO, there's only one possible choice to do next. Nintendo. A company about whom I know very little indeed. I hope this is easier than writing about SEGA. Fortunately for me, much of the initial hard work has been done by some kind soul who created this page. Thank you. I'll try to build on your work and not just copy it.

3DO

Here come some absolutely gross assumptions guaranteed to make experts wince. The Mega Drive and SNES are commonly referred to as part of the fourth generation of consoles, but in the UK it was the second generation at best. The eighties were dominated by 8-bit computers, not consoles. It was only really as the eighties ended that Virgin Mastertronic began to have some success selling the SEGA Master System. Around the same time, home grown companies had a go at cracking the console marker. Konix really tried to be a contender with the Multisystem in 1989. Amstrad had a go with the GX4000 console in 1990. But nobody cracked it because consoles didn't break into the wider public consciousness until the period kickstarted by the release of Tetris for the Game Boy, in September 1990, and consolidated by the June 1991 release of Sonic the Hedgehog. That's when the UK market became ripe for plucking.

SEGA

I assumed SEGA was going to be easy. I sat down with the expectation that I'd have a couple of addresses to check out and then I could move on, job done. I wallowed in my ignorance. What is there to say about SEGA's presence in the UK? Megadrive, Saturn, Dreamcast? That's it, isn't it? Obviously the answer is no. I was dealing with two separate SEGAs and nine addresses after a couple of hours of basic research on Companies House. Plus, I needed not to forget about SEGA World London, and another one in Bournemouth, and Virgin Mastertronic. Pass the aspirin.

Virgin Mastertronic

16 Portland Road, London, W11

 It's a brave person who types the name Virgin into the Companies House register; 6984 matches found. Even the more specific Virgin Mastertronic brings up several pages of results but there's obviously only one of real interest. The company now known as Sega Europe Limited. The story so far: Building work on a London Underground extension unearths some unusual prehistoric remains and a strange rocket-like object that a bomb disposal expert deduces to be an unknown Nazi weapon.... The early days of Virgin are here and, for the completists, this is where you can read about Mastertronic.
NOW READ ON.