The 1984 collapse of Imagine Software was a seismic event for the UK software industry. Imagine had become one of the biggest and best known software houses in just over 18 months of existence. Its professionalism, marketing, and overall corporate image seemed to point the way for the rest of the fledgling software industry. There is also the irony that a company as obsessed by image and marketing as Imagine should have its collapse documented in real time by a BBC film crew making a documentary for a series called Commercial Breaks, "A series that follows the fortunes of entrepreneurs around the world as their stories unfold."
Monday, March 21, 2022
Monday, March 7, 2022
Mastertronic
8-10 Paul Street, EC2A
"Pocket money games tapes, at £1.99 each have been launched for sale in video shops, petrol stations, hi-fi stores, supermarkets, and newsagents," was how HOME COMPUTING WEEKLY introduced budget software house Mastertronic; issue 57 (April 10-16 1984 page 1). Fourteen games were released at launch, "eight for the Commodore 64, four for the Spectrum and two for the VIC-20. Another seven will appear by the end of the month and then at the rate of one to three a week." I think those initial 14 games were Vegas Jackpot, Duck Shoot, Bionic Granny, Mind Control, Magic Carpet, Spectipede, Munch Mania, and Space Walk for the C64; Vegas Jackpot, Gnasher, Spectipede and Magic Carpet for the Spectrum; and Vegas Jackpot and Duck Shoot for the VIC-20.
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The Smithy, Unit 1, Church Farm, Hatley St. George, Nr. Sandy, Beds, SG19 Orpheus were a relatively short-lived software house who were nota...
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Mitre House, Abbey Road, Enfield, EN1 Infogrames, the company whose bloody fingerprints are all over the dagger in the back of the corpse of...
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675 Ajax Avenue, Slough, SL1 I'm paddling in my ignorance here. I don't know much about Commodore and my usual sources aren't he...
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1 Saturn House, Calleva Park, Aldermaston, Berks, RG7 I'm pretty sure only four magazine publishers set up software houses; EMAP with B...
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178 West Street/ 1 Orange Street, Sheffield This town ain't big enough for both of us. Software houses often cluster. EA has created a...
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Atari House, Railway Terrace, Slough, SL2 Atari was founded in 1972, and it took 10 years for them to cross the Atlantic and set up their UK...