The 1984 collapse of Imagine Software was a seismic event for the UK software industry. Imagine had become one of the biggest and best known software houses in just over 18 months of existence. Its professionalism, marketing, and overall corporate image seemed to point the way for the rest of the fledgling software industry. There is also the irony that a company as obsessed by image and marketing as Imagine should have its collapse documented in real time by a BBC film crew making a documentary for a series called Commercial Breaks, "A series that follows the fortunes of entrepreneurs around the world as their stories unfold."
Monday, March 21, 2022
Monday, March 7, 2022
Mastertronic
8-10 Paul Street, EC2A
"Pocket money games tapes, at £1.99 each have been launched for sale in video shops, petrol stations, hi-fi stores, supermarkets, and newsagents," was how HOME COMPUTING WEEKLY introduced budget software house Mastertronic; issue 57 (April 10-16 1984 page 1). Fourteen games were released at launch, "eight for the Commodore 64, four for the Spectrum and two for the VIC-20. Another seven will appear by the end of the month and then at the rate of one to three a week." I think those initial 14 games were Vegas Jackpot, Duck Shoot, Bionic Granny, Mind Control, Magic Carpet, Spectipede, Munch Mania, and Space Walk for the C64; Vegas Jackpot, Gnasher, Spectipede and Magic Carpet for the Spectrum; and Vegas Jackpot and Duck Shoot for the VIC-20.
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2 Freebournes Court, Newland Street, Witham Essex CM8 I remember looking through a friend's copy of ZZAP64 issue 3 and reading Andrew Br...
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119 John Bright Street, Birmingham I really blundered in to this one. This company, sorry, group of companies, turned out to be way more com...
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16 Park Street, Bath, Avon, BA1 I don't think I believed my friend when he said he had a computer at home. In fact, I don't think...
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12/13 Henrietta Street, London, WC2E It seems silly to sit here and worry about whether I should write about Softek and their better known l...
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Ferry House, 51-57 Lacy Road, Putney, SW15 When I started this blog I diligently wrote out a list of companies I wanted to cover. Some compa...
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56b Milton Trading Estate, Milton, Abingdon, OX14 4RX I like RETRO GAMER magazine a lot but sometimes they make life difficult for me. I wa...