3DO

Here come some absolutely gross assumptions guaranteed to make experts wince. The Mega Drive and SNES are commonly referred to as part of the fourth generation of consoles, but in the UK it was the second generation at best. The eighties were dominated by 8-bit computers, not consoles. It was only really as the eighties ended that Virgin Mastertronic began to have some success selling the SEGA Master System. Around the same time, home grown companies had a go at cracking the console marker. Konix really tried to be a contender with the Multisystem in 1989. Amstrad had a go with the GX4000 console in 1990. But nobody cracked it because consoles didn't break into the wider public consciousness until the period kickstarted by the release of Tetris for the Game Boy, in September 1990, and consolidated by the June 1991 release of Sonic the Hedgehog. That's when the UK market became ripe for plucking.