March 17 1983 to May 1 1985. 109 weeks. J. Alfred Prufrock measured out his life in coffee spoons. Automata measured theirs with weekly adverts on the back page of POPULAR COMPUTING WEEKLY. The first Automata advert, 17-23 March 1983, sits alongside news about the 16K Oric and Commodore's proposed factory in Corby, and reviews for Football Manager, The Hobbit, and Automata's Pimania. The last advert sits next to details about a new computer called the Amiga and the liquidation of Bug-Byte, and reviews of... well it wasn't a great week for classic games, Booty, Shadowfire, and Spy Hunter are probably the most notable titles. Those two years cover a lot of ground and the advantage of the weekly grind is that Christian Penfold, Mel Croucher, and artist Robin Evans frequently turn their gaze out onto the wider industry when casting around for material. The adverts provide a window onto how the UK software scene looked and how Automata regarded itself.
Sunday, October 13, 2024
Automata Adverts
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